Reliance Digital has rolled out a campaign 'Main Bharat Hoon' (I am India), ahead of Independence Day to spotlight the products available at the electronics retail company and how that aids in accelerating the country's progress and development.

Conceptualised by 21N78E Creative Labs, the campaign comprises an ad film.

The film centres on India’s present and future. Its message is clear: India is no longer “emerging”; it has arrived. As the world’s third-largest economy with rapid digital adoption, the country is already living the future it once imagined. Set to a stirring soundtrack, the film captures intimate moments of ambition from a young boxer eyeing Olympic glory to a tech-savvy farmer. Each one softly declares, “Main Bharat Hoon,” turning the phrase into a quiet assertion of identity. Reliance Digital's products stay in the background, playing the role of enabler and reinforcing its belief in 'Make Friends with Technology'.

What we think about it: Sidesteps the usual tropes of Independence Day advertising and offers a restrained, confident portrait of India today, one driven by ambition, not nostalgia. By keeping its products in the background and focusing on real, lived aspirations, Reliance Digital positions itself not as the hero, but as the quiet enabler of progress.

Rhea Manghani, copy lead, 21N78E Creative Labs, said, "What began as a casual conversation about how each of us in the team, coming from different corners of the country, brings a unique flavour of India, soon evolved into an ad film we loved creating. Capturing the soul of Bharat in just 90 seconds was no small challenge but seeing it all come together has been nothing short of incredible. The film’s soundtrack serves as its heartbeat. I remember getting goosebumps while narrating the lyrics, and our goal is simple: to evoke that very same feeling in everyone who watches it."