AU Small Finance has rolled out a campaign, ‘Soch Badlo, aur Bank Bhi’, featuring actors Ranbir Kapoor and Rashmika Mandanna.

Conceptualised by McCann Worldgroup India, the campaign comprises two films. In both films, the hassles of dealing with banks serve as a central theme.

In the first film, Kapoor and Mandanna are shown vacationing on a yacht, enjoying the scenic views, while their friend, who is travelling with them, remains caught up with frustrating banking issues.

Similarly, in the second film, the couple visits a store where the owner casually mentions that ‘the bank’ is closed. Confused, they ask him what he means by ‘the bank’. He explains that since he opened the shop, he has been dealing with constant banking-related hassles. Both films conclude on the same reassuring note, emphasising that with AU, they no longer have to deal with any of these banking issues.

What we think about it: The campaign takes a light-hearted yet pointed look at the everyday frustrations of banking. Across the two films, the brand uses relatable scenarios to spotlight how routine financial tasks can disrupt even the simplest moments in life.

Sanjay Agarwal, founder, MD and CEO, AU Small Finance Bank, said, "This campaign, based on the core thought of 'Soch Badlo, aur Bank Bhi', inspires customers to reflect on their banking choices, as we bring the message in a more contemporary, relatable, and entertaining way. Ranbir and Rashmika help us convey this with honesty and charm, while our product strengths in Savings and Current Accounts provide strong reasons to make the switch. This campaign reinforces our commitment to offering customers a smarter, more intuitive banking experience as we prepare for our transition into a Universal Bank."

Prasoon Joshi, chief creative officer and CEO, McCann Worldgroup India, said, “It’s about exploring the consumer’s evolving mindset through a lens of warmth and relatability. The team wanted to move away from being transactional and find the humour in everyday human truths. The films are rooted in the texture of daily life. The brand team, through this campaign, created an invitation for people to pause and rethink their banking relationship, but with a smile.”

The campaign released on 5 December.