Volkswagen India rolled out a campaign for Children’s Day, capturing key moments in one’s childhood which “made them fall in love with the drive”, celebrating the pure joy and curiosity that sparks a lifelong passion for cars.

The campaign comprises two ad films.

The first film opens with a young boy’s voice asking why people do what they do, what keeps them going for hours, and what really drives them. He wanders through the Volkswagen office looking for answers, and his questions make employees pause and remember that the love for driving starts long before the first license, with toy cars, doodles, and wild races in our heads. 

The second film nudges audiences back to their earliest memories of cars and asks them to relive that spark. Chalk racetracks on the floor, making engine sounds with your mouth, the rush of imagined speed, all those childhood sketches and fantasies eventually become real drives. The feeling stays because fandom isn’t bought, it’s lived.

What we think about it: The films tap into genuine nostalgia and land the emotional insight that a love for driving is shaped long before adulthood, but the execution leans heavily on sentiment without offering a fresh visual or narrative twist. It’s warm and well-intentioned, yet feels more like a safe brand homage than a standout Children’s Day idea.

Bishwajeet Samal, head of marketing and PR, Volkswagen India, said, “Love for the drive starts early on in life through curiosity, imagination and aspiration, feeling that joy and freedom in every moment of the drive. For us at Volkswagen, our love for the drive is what drives us every single day. This campaign celebrates that emotion.”