The Adani Group has rolled out a campaign, 'Aapke Safar Ke Humsafar' (companions on your journey), under its #HumKarkeDikhateHain (we will do it) series of campaigns. 

It spotlights the transformative power of human connection and offerings at Adani Airports, reinforcing the Group’s commitment to making every journey memorable. 

This campaign is one of the last campaigns personally supervised by the late Piyush Pandey (October 2025).

Conceptualised by Ogilvy, the campaign consists of an ad film.

Set in a bustling Adani Airport, “Aapke Safar Ke Humsafar” tells the story of a senior couple on their first international trip. Overwhelmed and relying on a handwritten note from their son, they panic when it’s lost, until a compassionate Adani associate steps in with wheelchair assistance, guides them through duty-free and lounge areas, and escorts them smoothly to the gate. The film shows how Adani Airports go beyond infrastructure to become true travel companions, ending with heartfelt gratitude and the tagline: “Sirf world class airports nahi chalate hain… aapke safar mein humsafar ban jaate hain. Adani. Hum karke dikhate hain.” (We don't just run world-class airports… We become companions on your journey. Adani. We make it happen.)

What we think about it: The film beautifully captures authentic human warmth and empathy, delivering an emotionally resonant tribute to Piyush Pandey's human-first storytelling while subtly showcasing Adani Airports' passenger-centric services. However, its sentimental senior-citizen narrative feels overly familiar in Indian advertising, risking clichés despite the strong execution and heartfelt tagline.

Ajay Kakar, head – corporate branding, Adani Group, said, “All our brand campaigns show how the Adani group’s Hum Karke Dikhate Hain (HKKDH) spirit touches people and communities across the nation, through our wide spectrum of infrastructure businesses. Our airports open the world to Indians and open India to the world. Our latest film is a reflection of our aspiration to make the travel of everyone who walks through our airports, magical and memorable.”

Kainaz Karmakar and Harshad Rajadhyaksha, CCOs Ogilvy India, added, “The Adani HKKDH series shines a light on how the Adani Group is touching lives and creating lasting change across India. This airport story continues that journey, showcasing how Adani Airports are setting world-class benchmarks in travel and infrastructure, while keeping people and communities at heart. We are proud to partner on this brand journey. And we also wish to remember with deep gratitude our dear Piyush, who guided this project with his characteristic warmth and clarity at every step as it took shape.”

CREDITS:

Client: Adani Group

Agency: Ogilvy India

Director: Shoojit Sircar

Chief Advisor, Ogilvy India: Late Piyush Pandey