Mercedes-Benz has rolled out an ad campaign for Manufaktur, its cross-brand that offers customers personalisation across exterior and interior equipment featuring Roger Federer.

The global ad campaign titled 'Because It's A Mercedes-Benz' has also been rolled out in India. Through the film the German car manufacturer shows the journey of Federer customising his own S-Class. 

According to a note from Mercedes-Benz, the campaign is anchored on six emotional pillars that embody the spirit of the brand - respect, trust, love, ease, desire and style.

What we think about it: The Mercedes-Benz partnership with Roger Federer is almost two-decade long and yet feels fresh. The craft behind this film stands out and so does the message 'excellence demands commitment'.

Federer first became brand ambassador for Mercedes in 2008. His current contract ends in 2027. 

The film was released globally two weeks ago an in India on 22 April.