Himalaya Baby Care has rolled out a campaign, 'India Tiny Talks Summit', to showcase why its preferred by doctors and parents nationwide. 

Conceptualised 82.5 Communications, the campaign comprises an ad film.

The film is set at a mock press conference, told through a playful, comedic lens. A group of reporters is seen interviewing a panel of infant 'spokesbabies,' asking them about their favourite baby care influencers, whose advice they trust, and whether they follow online recommendations. The babies respond in their own adorable, gibberish-filled way, pointing, babbling, and gesturing their answers. The final question about their number one baby care product gets a unanimous response as the infants excitedly recall and reveal Himalaya BabyCare, proudly showing the product to the press.

What we think about it:  The idea of handing babies the mic is undeniably charming, giving the film a lighthearted, endearing tone instead of a boastful one. But while the setup is witty, the execution relies more on cuteness than craft, making the concept clever in thought but not as memorable in impact.

Rajesh Krishnamurthy, business director - CPD, India, Himalaya Wellness, said, “This campaign is our humble way of saying thank you to the parents and little ones whose love has shaped our journey. At Himalaya BabyCare, we believe every choice made with care is the right one and we’re proud to be a part of their parenting journey.”

Naveen Raman, executive vice president, 82.5 Communications, added, “Baby Care is one of the most personal and emotionally powerful categories, and winning Himalaya’s Baby Care portfolio is both an honour and a responsibility we deeply value. The insight we worked on that while adults learn to adjust, babies don’t captures a powerful truth. The world may think babies can’t communicate, but a mother always knows what her baby is saying—whether it’s joy or discomfort. This truth has been beautifully translated into a narrative that shows it’s the babies themselves who have made Himalaya the No. 1 brand. We’re proud to bring this story to life.”

Sangeetha Sampath and C Ravikumar, executive creative director, 82.5 Communications, said, “ In this campaign, we have built a world where babies take charge and call for a press conference to announce that Himalaya is No.1.Because while adults talk about trust, the babies have already made up their minds.”