Housing.com has rolled out its latest brand campaign, ‘Har House ke liye Housing’ (Housing for every home), designed to resonate with home seekers across the country.

Buying a home remains one of life’s most significant milestones - a mix of aspiration, emotion, and decisive planning. To capture this sentiment, the campaign builds on relatable, insight-led stories that humorously capture the universal dream of upgrading one’s home through different life stages.

Conceptualised by Leo, the campaign comprises three films. Each film takes a playful yet heartfelt look at the everyday moments that make folks think, ‘now it’s time to upgrade to a new home.’ Blending humour, heart, and slice-of-life storytelling, the campaign captures the chaos and charm when families outgrow their spaces and seek something more. Through these relatable stories, the online home search platform seeks to celebrate the emotions behind every home-buying decision, positioning itself as the default choice for every life stage, space, and story.

What we think about it: The campaign effectively positions the brand as an enabler of housing dreams of every size and budget by leaning into the universality of aspiration through slice-of-life storytelling that strikes a fine balance between humour and heart.

Praveen Sharma, CEO, REA India (Housing.com), said: “Housing as a brand has always connected with consumers emotionally. ‘Har House ke liye Housing’ continues this legacy - fresh, bold, and relatable. Through these films, we’re celebrating life’s milestones and the homes that come with them. Housing has a vast variety of home options and the consumers will find options as per their individual needs on our platform.”
 
Snehil Gautam, chief growth and marketing officer, REA India (Housing.com), added: “‘Har House ke liye Housing’ is more than a campaign; it’s a celebration of every Indian’s journey to their dream home, told with warmth, humour, and heart. From career milestones to retirement plans, every life upgrade deserves a home that reflects it.” By moving beyond functional benefits, the campaign cements Housing.com as the definitive destination for home search in India.

The campaign was released on 28 October across YouTube and other platforms.