Emirates has rolled out a campaign, 'Let the Holiday Continue', to spotlight its business class offerings.

The campaign consists of an ad film.

The film follows a couple reluctantly packing up after what’s clearly been their best holiday yet. As they rush through their hotel room, trying to make their flight home, you can sense their post-vacation blues. They step out into an Emirates chauffeur car and head to the airport where it’s revealed they’re Business Class passengers. From there, the mood shifts. The stress of departure fades as the film highlights Emirates’ premium pre-flight and in-flight experiences. It ends with the line, “With Emirates, the holiday continues until the flight is over,” as the couple wakes refreshed, gently told by the attendant that they’ve arrived.

What we think about it: The film neatly captures the bittersweet mood of leaving a vacation, then flips it into a promise of comfort and continuity with Emirates’ Business class experience. While the narrative is predictable, its execution and emotional tone align perfectly with the brand’s long-standing association with luxury travel.

The campaign was rolled out on 29 October across social media platforms.