Campaigns

Ajio and Shefali Shah call out lazy gifting on Mother's Day

05 May 2026 11:51 AM

Ajio and Shefali Shah call out lazy gifting on Mother's Day
Alia Bhatt and Myntra come together to resolve consumers' beauty dilemmas

04 May 2026 11:45 AM

Alia Bhatt and Myntra come together to resolve consumers' beauty dilemmas
SPNI becomes the ultimate destination for every cricket lover

30 Apr 2026 11:40 AM

SPNI becomes the ultimate destination for every cricket lover
Flipkart's 'Sasa Lele 2.0' doubles down on chaos, culture, and cart-filling deals

29 Apr 2026 10:26 AM

Flipkart's 'Sasa Lele 2.0' doubles down on chaos, culture, and cart-filling deals
Fevicol brings alive Piyush Pandey's last script

29 Apr 2026 10:21 AM

Fevicol brings alive Piyush Pandey's last script
Project Nanhi Kali zooms in on 'one' to show the scale of real change

28 Apr 2026 11:18 AM

Project Nanhi Kali zooms in on 'one' to show the scale of real change
O Boticário reframes Mother's Day with a quiet reflection on letting go

24 Apr 2026 11:57 AM

O Boticário reframes Mother's Day with a quiet reflection on letting go
Spotify Premium turns a reluctant dog dad's story into a paw-some playlist

23 Apr 2026 6:05 PM

Spotify Premium turns a reluctant dog dad's story into a paw-some playlist

Latest Stories

popkorn X The Coffee Bean & Tea Leaf

05 May 2026 1:30 PM

The Coffee Bean & Tea Leaf appoints popkorn as its creative agency on record
Neha Singh

05 May 2026 11:54 AM

Enormous elevates Neha Singh
AJIO Mother's Day campaign

05 May 2026 11:51 AM

Ajio and Shefali Shah call out lazy gifting on Mother's Day
Meghana Bhat

05 May 2026 11:29 AM

Opinion: Fashion quick-comm isn't new - the desire driving it is ancient

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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