Good Ads Matter Awards 2025: Winners announced

Moonshot, Leo, Early Man Film, Jindal Steel, Silvercloud Studios, Ayappa KM, Swiggy, Chrome Pictures and McCann also among the big winners.

Winners of the first edition of the Good Ads Matter Awards were revealed on 30 May through an event in Mumbai.

The big winners on the night were Silvercloud Studios (Post-Production Company of the Year), Early Man Film (Production Company of the Year), Ayappa KM (Director of the Year), Moonshot Media (Independent Agency of the Year), Leo (Network Agency of the Year) and Jindal Steel (Brand of the Year).

Early Man Film also picked up two Grands Prix one each for Nilaya Anthology (Film Craft - Montage Online) and Jindal Steel (Editing - Montage TV/Cinema).

The other Grand Prix was won by Kondurkar Studio, also for Jindal Steel in the Best Ad (Online) category.

Swiggy was the most-awarded brand on the night with a total of 11 wins. The metal haul consisted of four Gold, four Silver and three Bronze.

McCann Worldgroup was third on the list among the agency winners with two Gold, two Silver and two Bronze. The Gold wins were for Shankh Sound Studio 'The Sound Direction' and Buckaroo 'Fit My Feet'.

The event was hosted at Snowball Studios, the space partner for the awards. Manifest was the knowledge partner.

Here are all the winners:

GROUP	CATEGORY	SUBCATEGORY	BRONZE	SILVER	GOLD	GRAND PRIX
FILM CRAFT	Young Artist of the Year	Young Editor of the Year	––	––	BGMI 'Play Anywhere' \| Amarnath H
		Young Writer of the Year	––	––	Robin Hood Army 'Pack One for Pintu' \| Aditya Sobti - Schbang
		Young Cinematographer of the Year	––	––	Star Cement 'Har Ghar Mein Star, Riyan Parag' \| Lakhan Rathore
		Young Director of the Year	––	––	Red Taxi \| Swaroop Kumar - Nirvana Films
FILM CRAFT	Costume, Hair & Makeup	Costume & Styling	––	Quaker 'Bowl of Growth' \| Tanya Oak	Tira 'The House Party' \| Jouska Films
FILM CRAFT	Costume, Hair & Makeup	Make-up	––	YouTube India 'From Ganji to GenZ' \| Bang Bang Mediacorp	––
FILM CRAFT	Photography	Still Life	––	––	Colgate India 'Indianis Dentris' \| Jignesh Jhaveri
CREATIVE	Audio & Radio	31 - 120 Seconds	Motorola 'Deep Connect' \| Dentsu Creative India	Odomos 'Clap' \| McCann Worldgroup	––
CREATIVE	Audio & Radio	Innovative Use of Audio & Radio Advertising	––	Motorola 'Deep Connect' \| Dentsu Creative India	Shankh Sound Studio 'The Sound Direction' \| McCann Worldgroup
CREATIVE	B2B	Film	1. Ambuja Cement 'Giants Together' \| Story Digital 2. Raising Kandhamal: A Redwing Deployment Story \| Dot Films	Adani Group 'Pehle Pankha Aayega, Phir Bijli Aayegi' \| Adani Group	Jindal Steel 'The Steel of India' \| Kondurkar Studio
		Outdoor	––	Buckaroo 'Fit My Feet' \| McCann Worldgroup	––
		Innovation	Buckaroo 'Fit My Feet' \| McCann Worldgroup	Lay's India 'Farm Equal Case' \| Leo India	Motorola 'Deep Connect' \| Dentsu Creative India
		Digital & Social Media	––	Kirloskar Group 'Vasundhara' \| Centrick	––
FILM CRAFT	Animation	Best Animation Film	––	1. Cadbury Silk 'Tom, The Penguin' \| Vanilla Films 2. Pune Design Fest '24 'Clay Animation - Opening Film' \| Studio Eeksaurus	Centre for Pastoralism 'Desi Oon' \| Studio Eeksaurus
FILM CRAFT	Animation	Mixed Media (2D, 3D & Motion Graphics)	––	––	Crunchyroll India 'Wish your World was Anime?' \| Tilt Brand Solutions
FILM CRAFT	Visual Effects & AI	CG/CGI	––	Savlon 'Date' \| Vanilla Films	1. ICICI Lombard 'Game of Life' \| Hungry Films 2. Oreo 'Space' \| Hungry Films
		Compositing	––	Thums Up 'Dum Hai Toh Dikha' \| Old Monk Studio	Google 'Shopping Mela' \| Silvercloud Studios
		Use of Emerging Technology	––	Hindustan Times 'Truth' \| Good Morning Films	––
		Best Use of AI (Commercial)	––	––	Hindustan Times 'Truth' \| Good Morning Films
		Best Use of AI (Non-commercial)	––	––	Dinomukku \| Mockumentary \| Gokul S Pillai - Storytellers Union
FILM CRAFT	Colour Grading	Colour Grading (TV/Cinema)	––	1. Samsung 'Neeraj x Samsung' \| LoudMouth Film 2. Samsung 'Neeraj x Samsung' \| Nicola Gasparri, MPC 3. Wok Tok 'Chinese, Par Apne Style Se' \| Mothership Productions	Cadbury Bournville 'Don't Rush It' \| Good Morning Films
FILM CRAFT	Colour Grading	Colour Grading (Online)	––	1. Swiggy Instamart 'Sona Kitna Sona Hai' \| Vanilla Films 2. TATA Motors 'Time to Feel the Presence' \| Ken Rolston	1. Tira 'The House Party' \| Jouska Films 2. Tira 'The House Party' \| Silvercloud Studios
CREATIVE	Press, Outdoor & Digital	Press Advertising	Swiggy 'Mango' \| Havas Media	––	Flipkart 'Wipe this Ad' \| Leo India
		Outdoor Advertising	1. Buckaroo 'Fit My Feet' \| McCann Worldgroup 2. Eyebetes 'The Naga Saint Eye Test' \| Godrej Consumer Products Limited 3. Jindal Steel 'The Steel of India' \| Imran Khatri Productions 4. Jindal Steel 'The Steel of India' \| Kondurkar Studio	Gatorade 'Turf Finder' \| Leo India	––
		Use of Humour in Advertising	––	Spotify '2024 Wrapped \| How to Get Over Your Ex' \| Kulfi Collective	––
		Innovation	1. Motorola 'Deep Connect' \| Dentsu Creative India 2. Reliance General Insurance 'Pink Star Rating' \| Atom Network	––	––
		Ambient & Point of Purchase	––	––	––
		Best Writing	1. Dipsy 'Take a Dip' \| CTA Communications 2. Sleepwell 'Sleepwell Mom' \| Sideways Consulting	––	––
		Social Impact	1. Eyebetes 'The Naga Saint Eye Test' \| Godrej Consumer Products Limited 2. Madhur 'The Good Cut' \| Dentsu Creative India	––	1. Buckaroo 'Fit My Feet' \| McCann Worldgroup 2. Motorola 'Deep Connect' \| Dentsu Creative India
CREATIVE	Culture & Collaboration	GenZ Culture Code	YouTube India 'From Ganji to GenZ' \| Bare Bones Collective	Tinder 'Ed Sheeran Concert Activation' \| Only Much Louder	Spotify '2024 Wrapped \| How to Get Over Your Ex' \| Kulfi Collective
		Best Use of Celebrity	Prime Video India 'New Feature: Jaggu Dada Mode' \| Bare Bones Collective	Dream11 'Rohit, Sharmaji ka Beta ya Suneil Shetty ka?' \| Tilt Brand Solutions	Swiggy Instamart 'Chawal' \| Moonshot
		Best Use of Influencer	Swiggy 'Swiggy x Vishal Dayama' \| One Hand Clap	––	Bumble 'Bumble x Zeenat Aman' \| One Hand Clap
		Branded Content	BGMI 'DoomTroopers' \| Krafton India	––	WhatsApp ''Oye Lucky’ ft. Abhay Deol' \| BBDO India
FILM CRAFT	Editing	Narrative (TV/Cinema)	––	Mahindra Group 'Mahindra x Zaheerabad' \| LoudMouth Film	British Airways 'Your Family in the Skies' \| Sally's Studio
		Narrative (Online)	––	Zivame 'The Museum of Boobs' \| Footloose Films	Quaker 'Bowl of Growth' \| Chrome Pictures
		Humour (TV/Cinema)	––	CRED 'Director’s Cut ft. David Warner & SS Rajamouli' \| Early Man Film	––
		Humour (Online)	––	Native RO by Urban Company 'Filter to Pagal Hai' \| Footloose Films	Swiggy Instamart 'Groom' \| Early Man Film
		Montage (TV/Cinema)	––	––	––	Jindal Steel 'The Steel of India' \| Early Man Film
		Montage (Online)	––	Star Cement 'Har Ghar Mein Star, Lovelina Borgohain' \| Suraj Jagtap	Nilaya Anthology \| Early Man Film
FILM CRAFT	Casting & Performance	Best Casting	––	Perk 'The Investigation' \| Vanilla Films	Quaker 'Bowl Of Growth' \| Chrome Pictures
		Best Performance - Male	––	UPI 'Paan Wala' \| Corcoise Films	Adani Group 'Pehle Pankha Aayega, Phir Bijli Aayegi' \| Chrome Pictures
		Best Performance - Female	––	Native RO by Urban Company 'Filter to Pagal Hai' \| Footloose Films	Cadbury 'New Neighbour' \| Chrome Pictures
		Best Voice-over	––	Star Cement 'Har Ghar Mein Star, Riyan Parag' \| Hogarth Worldwide	Zivame 'The Museum of Boobs' \| Footloose Films
FILM CRAFT	Production Design / Art Direction	TV/Cinema	––	Google 'Shopping Mela' \| Chalk & Cheese Films	Tira 'The House Party' \| Jouska Films
FILM CRAFT	Production Design / Art Direction	Digital & Social	––	Zivame 'The Museum of Boobs' \| Footloose Films	Tira 'The House Party' \| Nimish Kotwal
FILM CRAFT	Music & Sound Design	Original Music Composition	––	Colgate Strong Teeth 'The Daily Grind' \| Chrome Pictures	Jindal Steel 'The Steel of India' \| Early Man Film
		Existing/Adapted Music	––	Wok Tok 'Chinese, Par Apne Style Se' \| Mothership Productions	1. Zivame 'The Museum of Boobs' \| Footloose Films 2. Zivame 'The Museum of Boobs' \| Karan Kulkarni
		Sound Design	––	1. Samsung 'Neeraj x Samsung' \| LoudMouth Film 2. Star Cement 'Har Ghar Mein Star, Lovelina Borgohain' \| Hogarth Worldwide 3. Star Cement 'Har Ghar Mein Star, Lovelina Borgohain' \| Subhajit Mukherjee	Jindal Steel 'The Steel of India' \| Early Man Film
CREATIVE	Films for Good	Corporate Purpose & Social Responsibility	1. Piramal Finance 'Aaiye Baat Karte Hain' \| The Womb 2. Royal Enfield x EKA 'Looms of Ladakh' \| Akshay Sharma	Mahindra Group 'Mahindra For Planet \| Zaheerabad Automotive Factory' \| Manja	Franklin Templeton India 'Change the Soch' \| Mothership Productions
		Social Behaviour	Ariel India 'How Strong is Your Home Team?' \| BBDO India	Franklin Templeton India 'Change the Soch' \| Mothership Productions	1. Stayfree India '#BetaStayfreeLeAana \| Daughter’s Day 2024' \| Mothership Productions 2. Whisper 'Early Periods' \| Leo India
		PSA Advertising	Stayfree India '#BetaStayfreeLeAana \| Daughter’s Day 2024' \| Mothership Productions	WhatsApp '‘Oye Lucky’ ft. Abhay Deol' \| BBDO India	St. Jude ChildCare Centres 'The Impossible Choice' \| Hungry Films
FILM CRAFT	Writing for Advertising	Writing for Advertising - Hindi	––	St. Jude India ChildCare Centres 'The Impossible Choice' \| Hungry Films	Adani Group 'Pehle Pankha Aayega, Phir Bijli Aayegi' \| Chrome Pictures
		Long Form (180 Seconds & Above)	––	1. Clinic Plus 'Tum Aana toh Beti Bann ke Aana' \| Chrome Pictures 2. Flywire 'The Empty Nest' \| Atom Network 3. Samco 'Traders ka Andekha Sach' \| The Womb	––
		Best Use of Humour	––	Swiggy 'Chawal' \| Moonshot Media	1. Bold Care 'Teleshopping' \| Early Man Film 2. Bold Care 'Teleshopping' \| Moonshot Media 3. Cadbury 'New Neighbour' \| Chrome Pictures
		Regional	––	––	Quaker 'Bowl of Growth' \| Chrome Pictures
FILM CRAFT	Cinematography	Narrative (TV/Cinema)	––	1. Cadbury Bournville 'Don't Rush It' \| Good Morning Films 2. Mahindra Group 'Mahindra x Zaheerabad' \| LoudMouth Film	––
		Narrative (Online)	––	St. Jude India ChildCare Centres 'The Impossible Choice' \| Hungry Films	Quaker 'Bowl of Growth' \| Chrome Pictures
		Montage (TV/Cinema)	––	––	Jindal Steel 'The Steel of India' \| Early Man Film
		Montage (Online)	––	1. Durex 'Explorers Wanted' \| Chalk & Cheese Films 2. Tira 'The House Party' \| Jouska Films	––	Nilaya Anthology \| Early Man Film
FILM CRAFT	Direction	Animation & CGI-Integrated Advertising	––	BGMI 'Are You Ready for This?' \| Krafton India	Centre for Pastoralism 'Desi Oon' \| Studio Eeksaurus
		Humour (TV/Cinema)	––	1. Cadbury 'New Neighbour' \| Chrome Pictures 2. Dr Agarwals 'Fan' \| Sun City Studios	Wok Tok 'Chinese, Par Apne Style Se' \| Mothership Productions
		Humour (Online)	––	Steadfast 'Arms Deal' \| Ducktape Studios	Swiggy Instamart 'Groom' \| Early Man Film
		Narrative (TV/Cinema)	––	British Airways 'Your Family in the Skies' \| Nirvana Films	Adani Group 'Pehle Pankha Aayega, Phir Bijli Aayegi' \| Chrome Pictures
		Narrative (Online)	––	St. Jude India ChildCare Centres 'The Impossible Choice' \| Hungry Films	Quaker 'Bowl of Growth' \| Chrome Pictures
		Montage (TV/Cinema)	––	Samsung 'Neeraj x Samsung' \| LoudMouth Film	Jindal Steel 'The Steel of India' \| Early Man Film
		Montage (Online)	––	Nilaya Anthology \| Early Man Film	Lahori Zeera 'Har Koi Peera, Lahori Zeera' \| Early Man Film
		PSA Advertising	––	Quaker 'Bowl of Growth' \| Chrome Pictures	St. Jude India ChildCare Centres 'The Impossible Choice' \| Hungry Films
		Best Campaign of the Year - Direction	––	Vi India 'Be Someone's We' \| Chrome Pictures	Finolex '#NoStressFinolex' \| Early Man Film
CREATIVE	Film	Animation	Aditya Birla Group 'Opus' \| Leo India	Crunchyroll India 'Wish Your World Was Anime?' \| Tilt Brand Solutions	––
		Humour	1. Boldcare 'Serial' \| Moonshot Media 2. Native RO by Urban Company 'Filter to Pagal Hai' \| Manja	Wok Tok 'Chinese, Par Apne Style Se' \| Mothership Productions	Swiggy Instamart 'Chawal' \| Moonshot Media
		Regional	Chitale Bandhu 'Chaha, Bakarwadi aani Toh' \| Setu Advertising	1. Flipkart 'Celebrate Gudi Padwa with Flipkart!' \| Wit And Chai Media 2. Spotify India 'Celebrating Chinna Kuyil Chithra' \| Kulfi Collective	––
		Technology & Innovation	Gatorade 'Turf Finder' \| Leo India	Ather 'Halo' \| Blueprint Productions	Comedy Central 'Happier Twogether' \| Sociowash Media
		Festive Advertising	1. Flipkart 'Celebrate Gudi Padwa with Flipkart!' \| Wit And Chai Media 2. The Hindu 'Life in the Day of Chennai' \| Celluloids Films	––	Netflix 'Netflix Parivaar ki Taraf Se, Happy Diwali!' \| Toaster India
		Sports	CRED 'Director’s Cut ft. David Warner & SS Rajamouli' \| Moonshot Media	Dream11 'Rohit, Sharmaji ka Beta ya Suneil Shetty ka?' \| Tilt Brand Solutions	Dream11 'Iss tournament mein, #TeamSeBadaKuchNahi' \| Tilt Brand Solutions
		Vertical Film	––	Swiggy 'GroupOrder' \| One Hand Clap	––
		Best Ad (TV/Cinema)	Lahori Zeera 'Har Koi Peera, Lahori Zeera' \| Enormous Brands	Jindal Steel 'The Steel of India' \| Kondurkar Studio	Adani Group 'Pehle Pankha Aayega, Phir Bijli Aayegi' \| Adani Group
		Best Ad (Online)	1. Spotify 'Feel the Music' \| Leo India 2. Whisper 'Early Periods' \| Leo India 3. Zivame 'The Museum of Boobs' \| Shikha Gupta	1. Native RO by Urban Company 'Filter to Pagal Hai' \| Manja 2. Swiggy Instamart 'Chawal' \| Moonshot Media	––	Jindal Steel 'The Steel of India' \| Kondurkar Studio
		Best Campaign of the Year - Film	Swiggy Instamart 'Chawal & Broom' \| Moonshot Media	Bold Care 'Serial & Teleshopping' \| Moonshot Media	Finolex '#NoStressFinolex' \| Enormous Brands

Brand of the year tally:

Client	Grand Prix (30 points)	Gold (15 points)	Silver (10 points)	Bronze (5 points)	Total wins	Total points
Adani Group		4	1		5	70
Aditya Birla Group				1	1	5
Ambuja Cement				1	1	5
American Tourister				1	1	5
Ariel India				1	1	5
Ather			1		1	10
BGMI		1	1	1	3	30
Bold Care		2	1	1	4	45
British Airways		1	1		2	25
Buckaroo		1	1	2	4	45
Bumble		1			1	15
Cadbury		2	1		3	40
Cadbury Bournville		1	1		2	25
Cadbury Silk			1		1	10
Centre for Pastoralism		2			2	30
Chitale Bandhu				1	1	5
Clinic Plus			1		1	10
Colgate		1	1		2	25
Comedy Central		1			1	15
CRED			1	1	2	15
Crunchyroll India		1	1		2	25
Dipsy				1	1	5
Dr Agarwals			1		1	10
Dream11		1	2		3	35
Durex			1		1	10
Eyebetes				3	3	15
Finolex Pipes and Fittings		2	1		3	40
Flipkart		1	1	1	3	30
Flywire			1		1	10
Franklin Templeton India		1	1		2	25
Gatorade			1	1	2	15
Google		1	1		2	25
Henlo				1	1	5
Hindustan Times		1	1		2	25
ICICI Lombard		1			1	15
Jindal Steel	2	5	1	1		150
Kirloskar Group			1		1	10
Lahori Zeera		1			1	15
Lay's India			1		1	10
Mahindra Group			3		3	30
Motorola		2	1	2	5	50
My Muse				1	1	5
Native RO			3	1	4	35
Netflix		1			1	15
Odomos			1		1	10
Oreo		1			1	15
Perk			1		1	10
Prime Video India				1	1	5
Pune Design Fest '24			1		1	10
Quaker		5	2			95
Raising Kandhamal				1	1	5
Red Taxi		1			1	15
Reliance General Insurance				1	1	5
Robin Hood Army		1			1	15
Royal Enfield x EKA				1	1	5
Samco			1		1	10
Samsung			4		4	40
Savlon			1		1	10
Shankh Sound Studio		1			1	15
Sleepwell				1	1	5
Spotify		1	2	1	4	40
St. Jude ChildCare Centres		2	3		5	60
Star Cement		1	4		5	55
Stayfree India		1		1	1	15
Steadfast			1		1	10
Swiggy		4	4	3	11	115
TATA Motors			1		1	10
The Hindu				1	1	5
Nilaya Anthology	1	1	1		3	55
Thums Up			1		1	10
Tinder			1		1	10
Tira		5	1			85
UPI			1		1	10
Vi Inda			1		1	10
WhatsApp		1	1		2	25
Whisper		1		1	2	20
Wok Tok		1	3		4	45
Youtube India			1	1	2	15
Zivame		3	2	1	6	70