Omaxe has announced the appointment of Harmanpreet Kaur, captain of the Indian women’s cricket team, as its brand ambassador. 

This strategic association reflects Omaxe’s belief that sports and world-class infrastructure play a vital role in community development, economic opportunity, and nation-building. More than a conventional celebrity tie-up, this partnership is rooted in shared values of leadership, resilience, and the conviction that the right platforms can transform talent into careers, according to the brand.

The brand has also promoted the association with a video featured on its social media channels, that highlights Kaur's journey, showcasing both her personal and professional growth. 

 

 

 

 

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A post shared by Omaxe Limited (@omaxeltd)

Mohit Goel, managing director, Omaxe, said, “We welcome Harmanpreet to the Omaxe family with great pride. Her leadership, dedication, and ability to inspire mirror Omaxe’s commitment to purposeful development. This partnership is about creating platforms that broaden access to sport, encourage greater participation of women in athletics, and strengthen local economies. One of the landmark outcomes of this vision will be the delivery of a new international-standard cricket stadium in the national capital after more than 140 years—a milestone for the city and for Indian sport.”

Omaxe’s partnership with Kaur reinforces its vision to back sporting excellence and create infrastructure where athletes can thrive. Building on last year’s launch of The Omaxe State, conceived as an integrated destination for sport, leisure, and culture, this association signals Omaxe’s intent to translate ambition into tangible facilities and programs that nurture talent and create livelihoods. 

Under this association, Omaxe and Kaur will collaborate on initiatives including athlete development programs, grassroots outreach, community events, and awareness campaigns to promote sports as a viable career and a source of empowerment. A key focus will be on women empowerment and encouraging greater participation of women in sports, inspiring young girls to pursue their ambitions with confidence, stated the brand. The partnership will also amplify Omaxe’s efforts to integrate sports, leisure, and livelihood opportunities within its mixed-use developments, ensuring that sporting infrastructure benefits not only elite athletes but entire communities.