The D&AD New Blood Awards 2026 has rolled out its diverse brand line-up, with Indonesia joining the programme for the first time through men’s grooming brand Kahf. 

The awards have been running for over 45 years, dedicated to supporting creative education and engaging participants from 128 countries worldwide.

The latest edition also sees a record number of health-focused briefs, reflecting a growing emphasis on wellbeing and purpose across the creative industry.

Organised by D&AD, the global non-profit championing excellence in design and commercial creativity, the New Blood Awards connect education and industry by challenging students and emerging creatives to solve real-world briefs from leading brands. 

With 65% of 2025 winners now working in creative employment, the initiative continues to stand out as one of the industry’s most effective talent pipelines, launching thousands of careers over its 45-year history.

The 2026 edition also records the highest number of international briefs in the programme’s history, featuring challenges set by partners from Australia, Denmark, France, Germany, Sweden, Switzerland, the UK, the US, and for the first time, Indonesia. 

The programme has broadened its generational reach too, with more briefs aimed beyond Gen Z audiences, while 40% of sponsors are returning partners, evidence of New Blood’s continued value and impact.

As a non-profit initiative, all proceeds are reinvested into supporting creative education globally.

Paul Drake, foundation director, D&AD, said, “Investing in creativity isn’t just about building a talent pipeline; it's about ensuring our industry continues to evolve. Our sponsors share our belief that great design and communications have the power to change the world. That starts by giving the next generation the access, confidence and opportunity to use their creativity to drive meaningful change.”

Rosie Isbell, design director, Wise, added, “Now, next, future: a foundational design principle at Wise encourages us to keep our eye on the big picture. We know that supporting emerging talent benefits everyone, ensuring a healthy future for the whole design community. Through our partnership with D&AD New Blood, our Wise brief saw global reach, raised awareness of our early careers programmes and connected us to the types of designers that like to challenge the norm.”