With less than a month to go for the Cannes Lions International Festival of Creativity, Manifest continues with its Cannes Contenders series.

Through this, we aim to showcase India's work for the Lions before the festival kicks off, as the country looks to better its 18-Lions haul from 2024.

Here are tgthr's entries.

Ultraviolette - UV Lync

India has eight of the world’s ten most polluted cities, with 260 million fuel-powered bikes being a major contributor. While electric bikes could reduce emissions, range anxiety caused by limited charging infrastructure holds riders back. Meanwhile, EV cars enjoy a far more extensive charging network. Enter UV Lync, Ultraviolette’s game-changing innovation. This compact device transforms any Type-2 EV car charging point into a three-pin socket compatible with electric bikes. By bridging the infrastructure gap, UV Lync makes the shift to electric bikes more accessible, helping to push bike users to adopt electric bikes and India to become a pollution-free and sustainable nation.

NPCI - In Partnership with: Times of India - Anti Scam Shala

With digital frauds surging by 85% in 2024, NPCI and TOI launched Anti Scam Shala in early 2025, transforming scam awareness into a culturally contextual brand experience. The MahaKumbh, attended by 660 million people from across India, presented the perfect cultural and contextual setting. The creative challenge lies in reaching a diverse audience in a relatable, low-cost, and high-impact way. Interestingly, beyond the Holy Dip, the festival also hosted a massive fair where people made countless purchases. NPCI leveraged this by replacing the conventional newspaper pouches used by small vendors with specially designed ones carrying their existing scam-awareness ads in multiple languages. These were distributed for free to over 207,000 vendors, who passed them on with every purchase - embedding the brand into everyday rituals at the MahaKumbh. By meeting users in their language, context, and comfort zone, NPCI redefined education as activation - creating a 174 million sq. ft. scam-awareness zone.