Hakuhodo.Wyng, the creative brand agency from Hakuhodo India, has won the mandate of Dizester, a digestive health brand from Dr Willmar Schwabe India. 

The account was won following a multi-agency pitch.

Under this mandate, the agency will spearhead the creative strategy and integrated communications for Dizester Herbal. Hakuhodo.Wyng’s remit spans strategic planning, creative development, digital amplification, BTL and retail activations. Focused on key markets such as Delhi, Punjab, Haryana, Uttar Pradesh, Rajasthan, and West Bengal, the strategy is being designed to broaden consumer engagement and amplify retailer relationships with sharper on-ground activations.

Nitin Kumar, brand manager, Dizester, said, “Dr Willmar Schwabe is a leading brand in homoeopathy and phytopharmaceuticals and is now strengthening its position in the herbal category with Dizester Herbal and partnering with Hakuhodo.Wyng gives us a team that not only understands the dynamics of the wellness space but also brings strong creative thinking to help us stand apart in a crowded market. We look forward to building a meaningful and impactful brand journey together.”

Shobhit Mathur, managing partner, Hakuhodo.Wyng, added, “At Hakuhodo, our philosophy is to see ‘sei-katsu-sha’ people as whole human beings, not just consumers. With Dizester, we aim to move beyond functional, problem-solution narratives and create a brand world that feels emotionally resonant, culturally grounded, and creatively distinctive. This is where we thrive at the intersection of human insight and bold storytelling.”