The Advertising Club (TAC), has announced its refreshed brand identity, marking a defining moment in its 71-year legacy and reinforcing its credibility in a rapidly evolving industry. 

The new identity has been developed in partnership with brand specialists Landor.

At the core of the new identity is a singular idea: TAC as “The Beacon.” In a time of disruption, the industry requires direction as much as celebration. The positioning casts TAC as a visionary guide designed to keep the industry ahead of change. 

The flexible, future-ready design system is built to scale across awards, partnerships, platforms and digital touchpoints, balancing legacy with contemporary confidence while remaining distinctly rooted in India’s marketing evolution.

The move signals not a break from the past but an effort to use TAC’s legacy to shape what comes next. As technology, culture, data and design increasingly converge, the organisation aims to position itself as the platform that connects these forces, guiding progress and setting standards for the future.

Dheeraj Sinha, president, The Advertising Club, and CEO McCann India, said, “The Advertising Club (TAC) is one of India’s oldest and strongest associations championing ad and marketing innovations. Our seven-decade legacy carries both responsibility and opportunity and with this brand refresh, we are reaffirming our intent. Our new identity positions this body as a beacon in a time when volatility is high. At TAC, we will continue to set benchmarks, spark meaningful conversations and champion the ideas that define the marketing and advertising world’s tomorrow.”