Advertising | Get Expert Insights And Analysis On Advertising Techniques, Branding, And More

Advertising

Devarshi Shah (left) and Manav Parekh

01 Sep 2025 8:41 AM

'Brands need to think like creators'

We caught up with OML's Devarshi Shah and Manav Parekh to learn more about the vision behind MO, its creative philosophy, and more...

Mahesh Ambaliya

01 Sep 2025 12:05 AM

Mahesh Ambaliya joins Grey

Moves from within the WPP group, having worked with VML as senior creative director.

30 Aug 2025 11:40 AM

Andrew Scott to leave WPP after 27-year stint

Was COO of the company since 2018.

29 Aug 2025 5:06 PM

Campus Activewear announces Kriti Sanon as the face of its women's category

The association reflects the brand's vision to shape the future of the women's footwear segment in India.

29 Aug 2025 12:57 PM

McCann Worldgroup India bags Smart Bazaar

As a part of the mandate, the agency has conceptualised a campaign for the brand.

Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.

29 Aug 2025 11:04 AM

Dentsu explores overseas business sale, signals global pullback

The Tokyo-listed company has hired financial advisors to seek potential buyers and assess options from a partial stake sale to full divestment.

Dalbir Singh continues with his weekly diary for Manifest

29 Aug 2025 8:19 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films has one more frustrating conversation with a creative.

28 Aug 2025 1:31 PM

PMG India elevates Dhruv Jugran

He has been with the organisation since 2014.

Sprite's 'Spicy ko de Sprite ka Tadka' campaign.

28 Aug 2025 12:21 PM

Sharvari and Sunil Grover dish out the spice as Sprite serves a refreshing twist

Conceptualised by Ogilvy, the campaign consists of an ad film.

28 Aug 2025 10:57 AM

Cindy Rose shares message with WPP employees

Rose will take over as WPP's CEO on 1 September.

Latest Issue Banner

Latest Stories

Kareena Kapoor Khan's post on Instagram

07 Nov 2026 1:16 PM

'We decided to take mithai as seriously as India does'

Apple's ‘Step Into the Light ' campaign.

06 Nov 2026 4:01 PM

Apple weaves India's festive colours through its iPhone 18 Pro

Liverpool FC's ‘Dear Reds' campaign.

06 Nov 2026 3:27 PM

Liverpool FC thanks its global fanbase with ‘nice one'

Nikon X 80db Communications

06 Nov 2026 11:32 AM

Nikon India assigns PR duties to 80db Communications

Most Read

The study estimates that approximately 382 million Indians are aged 15-29, more than half of the people in that age group across the Commonwealth.

06 Nov 2026 10:10 AM

India at number 11 across Commonwealth nations in 'AI-readiness'

WPP CEO Cindy Rose called for clients to exercise 'due diligence'

06 Nov 2026 9:56 AM

Publicis responds to WPP over 'no-pitch business wins'

This is the 20th year of the awards

05 Nov 2026 8:59 AM

Pepper Awards 2026: Shortlists revealed

Cred's film featuring Rakhi Sawant

12 Oct 2026 11:29 AM

Voice-O-Meter: Cred's unconventional route breaks the bias