Manifest Media Staff

redBus' 'Freedom Bottle' campaign.

13 Aug 2026 2:40 PM

redBus turns a bottle of water into a symbol of freedom for women travellers

The campaign comprises an ad film to highlight the company's Travel Equal initiative.
Sony Liv's 'Har Screen Par Cricket, Sony Ke Saath' campaign

13 Aug 2026 2:03 PM

Sunil Grover declares war on workplace cricket viewing, but Sony Liv knows fans will find a screen

The campaign comprises an ad film conceptualised by Sweat Media for Sony Liv's upcoming cricket calendar.
The Brand Footprint India 2026 report by Worldpanel by Numerator ranks 427 FMCG brands across sectors.

13 Aug 2026 12:11 PM

Parle retains India's most chosen in-home FMCG crown for 14th year; Britannia leads OOH: Kantar

Amul broke into the OOH top five for the first time, as FMCG brand choices in India grew 5.1% in 2025, says the Brand Footprint 2026 report.
Krithi Shetty

13 Aug 2026 11:47 AM

Indriya appoints Krithi Shetty as brand ambassador for southern markets

The Aditya Birla jewellery brand has also unveiled its Varalakshmi campaign, featuring Shetty in a film centred on festive gifting.
From left: Ria Chopra, Varun Duggirala, Nitanshi Goel, Prakash Subramanian, Aarti Samant and Yagnesh Ravi

13 Aug 2026 11:13 AM

Views and reach are very important, but brands need to be in the inner circles: Aarti Samant

A panel at Snap Inc. and GWI's festive research launch explored Gen Z's increasingly community-led, always-on shopping journeys.
Bingo!'s 'Har Mad Problem Ka Mad Solution' campaign

13 Aug 2026 10:58 AM

Bingo! seals a peace deal and ends a war with just one bite

Conceptualised by Tonic Worldwide, the campaign comprises a film.
Vikas Gupta

12 Aug 2026 7:22 PM

Vikas Gupta to join Himalaya

He will take charge of the brand's India business from 23 September 2026.
Prasidha Menon

12 Aug 2026 6:39 PM

Prasidha Menon joins Apple

She moves from Airbnb, where she was brand and product communications, Asia Pacific.
Picture credits: ChatGPT

12 Aug 2026 4:15 PM

76% of Gen Z seek trusted voices for festive purchases: GWI and Snapchat

Research finds creators drive discovery, while friends and family increasingly shape purchase decisions across an extended festive season.
The series will be played in Delhi and matches are scheduled for 13, 15 and 17 September. 

12 Aug 2026 1:32 PM

FanCode secures exclusive digital rights for India's bilateral T20I series against Afghanistan

The series will be broadcasted live across mobile, web and connected TVs on the FanCode app.
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The offering is aimed at both Sun NXT's existing family audience and younger digital viewers.

21 Aug 2026 3:17 PM

Sun TV Network takes micro-dramas to TV with Sun NXT Shorts
iQOO's 'Your Everyday Now Smarter With AI'

21 Aug 2026 2:51 PM

iQOO helps an intern navigate first-day confusion with AI
Akshay Kumar (left) and Harish Kohli

21 Aug 2026 1:23 PM

Acer signs Akshay Kumar as its brand ambassador
Flipkart and Netflix's Entertainment Ka Pardah campaign

21 Aug 2026 11:14 AM

Netflix and Flipkart transform a window into ‘Entertainment Ka Pardah'

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