Manifest Media Staff

L to R: Ruchi Mathur, Ritam Bhatnagar, Laksh Maheshwari, Arjun Kolady and Anmol Kukreja.

13 May 2026 10:18 AM

WPP Media India Brew 2026: Why brands need to stop treating experiences like media buys

At the summit, industry leaders discussed fandom, community-led events and experiential marketing evolution.
Charli xcx

12 May 2026 10:07 PM

Nothing names Charli xcx as its first global brand ambassador and shareholder

The partnership positions the singer as both a cultural face and investor in the tech company's vision for creative expression.
ASCI releases draft guidelines for responsible labelling of AI-content in advertising

12 May 2026 6:07 PM

ASCI drafts guidelines for labelling of AI-generated content in ads

Advocates a risk-based approach, focusing on consumer outcomes rather than regulating the technology itself.
The program runs between 27 September and 1 October 2026.

12 May 2026 10:50 AM

LIA Creative Liaisons 2026: India winners revealed

Two winners will travel to Vegas for the Creative Liaisons program, while two will be part of the virtual coaching program.
(L to R) Khyati Sarang (planning head), Abheek Chatterji (chief of business) Abhik Santara (CEO), and Yash Kulshresth (CCO).

12 May 2026 10:38 AM

Six years in, ^ a t o m is building brands that perform today and last tomorrow

SPECIAL FEATURE: ^ a t o m shares how it is building brands that drive performance today and stay memorable tomorrow.
Jio Home's campaign with Mithila Palkar, Palak Purswani, and Barkha Singh.

12 May 2026 2:04 AM

Mithila Palkar, Palak Purswani, and Barkha Singh turn a house into a Jio Home

Conceptualised by Radhika Produces Films, the campaign comprises an ad film.
Nua's campaign

12 May 2026 12:45 AM

Nua saves the day by making periods more comfortable

Conceptualised by Enormous, the campaign introduces Nua's Zero Irritation Pads.
Rakesh Bedi

11 May 2026 10:11 PM

Gas-O-Fast signs Rakesh Bedi as brand ambassador

Rolls out a campaign featuring Bedi to highlight its association.
Sonali Bendre announced as the face of P N Gadgil and Sons

11 May 2026 5:40 PM

Sonali Bendre is the face of P N Gadgil and Sons

Fronts the jewellery brand's flagship campaign that celebrates the timeless bond between women, gold, and grace.
Adinath Agro Processed Foods' new identity Adinova

11 May 2026 1:19 PM

Adinath Agro Processed Foods announces a refreshed identity

Effective 7 May 2026, the company has adopted a new name, logo and digital presence.

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Has influencer marketing proven enduring value?

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The tag does not lecture or warn. It simply exists in a space that is already private.

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Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

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Godrej Industries' new identity resembles that of an independent Australian agency

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