Noel Dsouza

From left: Suchita Shirke, Zoe Siddharth, Simran Duggal and Riya Duggal

12 Aug 2025 9:59 AM

Four voices, one W.i.S.H: How a girl group is rewriting the rules of Indian pop

The quartet unpacks finding their voice, performing for the algorithm, and why authenticity remains their loudest statement.
Hemali Sharma

11 Aug 2025 8:41 AM

WPL's story is still being written, and that allows brands to shape it with us: Hemali Sharma

As WPL Season 3 kicks off on 12 August, its co-founder shares how it's building brand appeal, forging partnerships, and growing the sport.
The brand has also rolled out the #GiftOfFreedom campaign, featuring Masaba Gupta as the face of its Philips Avent Hands-Free Electric Breast Pump.

08 Aug 2025 10:40 AM

For our Electric Breast Pump, UGC matters most, not their follower count: Smit Janak Shukla 

Philips Personal Health ISC Zone's consumer marketing lead on its recent launch and why Masaba Gupta was the right brand fit.
Anuja Trivedi

21 Jul 2025 9:11 AM

We didn't want to be seen as a 90s brand and keep playing on nostalgia: Anuja Trivedi

Shemaroo Entertainment's CMO on reimagining the brand with data-led creativity, regional focus, and relevance over reach.
Senthil Kumar Hariram

17 Jul 2025 10:41 AM

We are not here to pitch against 10 other SEO agencies - that game is over: FTA Global

Senthil Kumar Hariram, founder and MD, FTA Global, decodes the need for a new marketing operating system, its vision, offerings, and more.
Ashish Jha

14 Jul 2025 10:32 AM

We aim to be culture-driven by creating platforms through our experiences: Ashish Jha

Bacardi Rums & Breezer's senior brand manager on its summer campaign, building long-term impact through events and culture, and more.
Aparna Ramachandran

30 Jun 2025 10:46 AM

‘If the industry agreed on a common metric, it would boost morale and be our North Star’

Aparna Ramachandran, head – digital originals, Balaji Telefilms, details the company’s evolution, need for unified OTT ecosystem, and more.
Ravi Chawla

24 Jun 2025 9:45 AM

Riding the long haul: How Ravi Chawla engineered Gulf Oil’s brand ascent

Chawla explains how the brand evolved from a push strategy to a push-pull force through consistency, innovation, and emotional relevance.
Rishi Walli

20 Jun 2025 10:43 AM

Teacher’s Whisky uncorks a new identity for today’s evolving Indian consumer

Rishi Walli, senior director - marketing, Suntory Global Spirits, unpacks Teacher's rebrand, industry trends, and more.
Belson Coutinho

13 Jun 2025 11:07 AM

We have maintained a transparent and proactive relationship with the media: Belson Coutinho

We caught up with Akasa Air’s co-founder and COO to discuss its partnership with adidas, prioritising employee comfort, and more...

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