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We didn't want to be seen as a 90s brand and keep playing on nostalgia: Anuja Trivedi

Shemaroo Entertainment's CMO on reimagining the brand with data-led creativity, regional focus, and relevance over reach.

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We are not here to pitch against 10 other SEO agencies - that game is over: FTA Global

Senthil Kumar Hariram, founder and MD, FTA Global, decodes the need for a new marketing operating system, its vision, offerings, and more.

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We aim to be culture-driven by creating platforms through our experiences: Ashish Jha

Bacardi Rums & Breezer's senior brand manager on its summer campaign, building long-term impact through events and culture, and more.

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‘If the industry agreed on a common metric, it would boost morale and be our North Star’

Aparna Ramachandran, head – digital originals, Balaji Telefilms, details the company’s evolution, need for unified OTT ecosystem, and more.

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Riding the long haul: How Ravi Chawla engineered Gulf Oil’s brand ascent

Chawla explains how the brand evolved from a push strategy to a push-pull force through consistency, innovation, and emotional relevance.

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Teacher’s Whisky uncorks a new identity for today’s evolving Indian consumer

Rishi Walli, senior director - marketing, Suntory Global Spirits, unpacks Teacher's rebrand, industry trends, and more.

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We have maintained a transparent and proactive relationship with the media: Belson Coutinho

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‘Legacy distribution channels and theatrical releases are seeing a surprising resurgence’

Pradeep Dwivedi, group CEO, Eros Media World, on evolving consumption patterns, legacy content bets, and more.

15 May 2025 10:29 AM

'Advertising is at risk of being seen as a commodity, not a strategic brand-building tool'

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New Balance signs Janhvi Kapoor as brand ambassador

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Noel Dsouza

For our Electric Breast Pump, UGC matters most, not their follower count: Smit Janak Shukla

We didn't want to be seen as a 90s brand and keep playing on nostalgia: Anuja Trivedi

We are not here to pitch against 10 other SEO agencies - that game is over: FTA Global

We aim to be culture-driven by creating platforms through our experiences: Ashish Jha

‘If the industry agreed on a common metric, it would boost morale and be our North Star’

Riding the long haul: How Ravi Chawla engineered Gulf Oil’s brand ascent

Teacher’s Whisky uncorks a new identity for today’s evolving Indian consumer

We have maintained a transparent and proactive relationship with the media: Belson Coutinho

‘Legacy distribution channels and theatrical releases are seeing a surprising resurgence’

'Advertising is at risk of being seen as a commodity, not a strategic brand-building tool'

Follow us

Latest Stories

New Balance signs Janhvi Kapoor as brand ambassador

Rohit Sharma crafts a plan to take on the upside down in Stranger Things

Santa upgrades his delivery sleigh with the Citroën Basalt X

'India's next media consolidation will be regional, not corporate'

Most Read

Dream11 is India's 'most visible startup'

Manifest's December 2025 issue is now out

'Agency mergers are a sign of the times, but the lack of women leaders at the helm is more telling'

Omnicom-IPG merger: Creative structure for India revealed

Noel Dsouza

For our Electric Breast Pump, UGC matters most, not their follower count: Smit Janak Shukla

We didn't want to be seen as a 90s brand and keep playing on nostalgia: Anuja Trivedi

We are not here to pitch against 10 other SEO agencies - that game is over: FTA Global

We aim to be culture-driven by creating platforms through our experiences: Ashish Jha

‘If the industry agreed on a common metric, it would boost morale and be our North Star’

Riding the long haul: How Ravi Chawla engineered Gulf Oil’s brand ascent

Teacher’s Whisky uncorks a new identity for today’s evolving Indian consumer

We have maintained a transparent and proactive relationship with the media: Belson Coutinho

‘Legacy distribution channels and theatrical releases are seeing a surprising resurgence’

'Advertising is at risk of being seen as a commodity, not a strategic brand-building tool'

Follow us

Latest Stories

New Balance signs Janhvi Kapoor as brand ambassador

Rohit Sharma crafts a plan to take on the upside down in Stranger Things

Santa upgrades his delivery sleigh with the Citroën Basalt X

'India's next media consolidation will be regional, not corporate'

Most Read

Dream11 is India's 'most visible startup'

Manifest's December 2025 issue is now out

'Agency mergers are a sign of the times, but the lack of women leaders at the helm is more telling'

Omnicom-IPG merger: Creative structure for India revealed

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