Noel Dsouza

From left: Navin Talreja and Gautam Reghunath

07 Jan 2025 10:59 AM

Retainers vs short-term projects: What best serves a brand's needs?

We explore whether short-term projects impact brand building in the long run and who is to ‘blame’ for this industry shift.
Sandeep Bharadwaj

20 Dec 2024 10:44 AM

With Gen AI we can bring in a level of customisation and entertainment in finance: Sandeep Bharadwaj

At HDFC Securities' 2024 'The Big Review' roundtable, the COO and CDO shared insights on marketing strategy, customer privacy, and AI.
Smriti Sekhsaria

16 Dec 2024 10:20 AM

We aim to create an aspirational connection with our audience through Volcan: Smriti Sekhsaria

Moët Hennessy India’s marketing director discusses the launch of Volcan de Mi Tierra tequila in India, premiumisation, and more...
From left: Neha Ahuja, Raja Ganapathy and S Subramanyeswar (Subbu).

28 Nov 2024 11:42 AM

'The younger audience buys into the experience first and the brand later’ 

MullenLowe Group’s S Subramanyeswar and Spring Marketing Capital’s Raja Ganapathy shared insights on brand fandom during Spotify Hits.
Anuj Gandhi

27 Nov 2024 10:47 AM

Want Dor to be associated with convenience and simplicity: Anuj Gandhi

Streambox Media's CEO and founder discusses its mission to revolutionise home entertainment with the newly launched Micromax-backed Dor.
Picture Courtesy: PepsiCo

25 Nov 2024 10:17 AM

The design dilemma: Are brands overlooking their visual power?

In our November issue, we explored how marketers can integrate design more effectively into their marketing plans.
Puneeth Bekal

18 Oct 2024 10:50 AM

HDFC Tru's niche audience eliminates the need for traditional marketing: Puneeth Bekal

HDFC Securities' EVP and CMO discusses the USP of their new wealth management service, finfluencers, the impact of HDFC Sky, and more…
Swati Bhattacharya

08 Oct 2024 10:43 AM

The creative mojo has taken the biggest hit: Swati Bhattacharya

In Manifest's October issue, Lightbox's global head reflects on her past roles and what excites her about this new chapter at GCPL.
Kiran Khalap (left) and Danish Malik

03 Oct 2024 10:38 AM

Celebrity versus influencer-owned brands

We explored the impact of celebrity and influencer brands on consumer behaviour and brand perception.
Gianmauro Vella (left) and Tanu Sinha.

30 Sep 2024 10:02 AM

Designyatra 2024: How PepsiCo uses design as a bridge to connect with consumers

PepsiCo’s Gianmauro Vella and Tanu Sinha, share insights on the emotional and experiential dimensions of design for their brand.

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