Noel Dsouza

For over a decade, impressions and CTRs defined digital marketing success - promising scale, clarity, and easy measurement. But that system is starting to crack.

09 Oct 2025 10:59 AM

Why attention metrics still struggle to break through in India

Despite reaching Gen Z at scale, brands are struggling to hold their attention, we set out to see if marketers are ready to rethink ROI.
Ideabaaz's official launch at the National Stock Exchange in Mumbai on 29 September.

30 Sep 2025 10:32 AM

Ideabaaz's impact isn't just about entertainment, but the startups we help scale: Jeet Wagh

Ideabaaz's founder and CEO on why the startup show matters, the Zee Entertainment partnership, and what's next.
HDFC Sky's new campaign

30 Sep 2025 10:12 AM

The investment world today needs to guide people towards responsible investing: Puneeth Bekal

HDFC Securities' EVP and CMO on its new digital campaigns, attention metrics, and the value of personal engagement.
Sunder Venketraman

16 Sep 2025 9:18 AM

‘Even if it delays us by a few minutes, we will take content accuracy over speed any day'

Oneindia's CBO, Sunder Venketraman on the ‘power of native search' and its mission to scale up without losing cultural authenticity.
Aryan Anurag, co-founder, Binge Labs (left) and Divye Agarwal, co-founder, Binge Labs.

15 Sep 2025 10:18 AM

Personal branding isn't vanity - it's trust, influence, and growth: Aryan Anurag

Binge Labs' co-founder breaks down a framework for founders to scale personal branding.
Sai Karthik (left) and Ramesh Narayan

09 Sep 2025 10:33 AM

Should festive advertising stand for selling or celebrating?

We unpack if brands should still invest in cultural relevance and brand love, or pivot to sales-driven narratives for instant results.
Ragini Hariharan

29 Aug 2025 10:47 AM

'Print for us isn't just about awareness, but about driving engaging collaborations'

Himalaya Wellness' Ragini Hariharan on keeping a heritage product relevant, festive plans, and winning Gen Z's short attention spans.
Abhinav Kumar

25 Aug 2025 10:53 AM

'USD 4T in marketing spend and USD 125B in sports funding give marketing the power to drive change'

Abhinav Kumar, global CMO, TCS, on building trust, navigating crises, and preparing for the AI-driven future.
Nishant Kashikar

21 Aug 2025 10:36 AM

'Sara Tendulkar's warmth and authenticity mirror the values we associate with Australians'

Nishant Kashikar, country manager - India and Gulf, Tourism Australia, on picking Tendulkar for its latest campaign and growth metrics.
Abhinay Bhasin (left) and Samir Asher

18 Aug 2025 9:23 AM

Is SEO dead or does it need a new playbook?

In our August issue, we set out to trace how users are bypassing traditional search methods, and where that leaves SEO.

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