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'Attention has four times the correlation with brand impact compared to traditional video metrics'

Snap India's ad solutions - lead, Yagnesh Ravi, on second-screen fandom, and why brands need to be part of cricket's real-time conversation.

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‘Classics like webinars have come back into play in a meaningful way'

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19 Feb 2026 2:37 PM

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We strongly feel that celebrity faces are not working well for brands of our size: Petal Gangurde

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'Life is moving too fast, Black Dog Soda wants consumers to savour the pause'

Diageo India's Varun Koorichh on Black Dog's rebrand, its campaign with Emilia Clarke, the Kala Ghoda art installation and more.

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‘Our focus is on clearly communicating what guests get for every rupee they spend on the cruises'

Tirun's CEO, Varun Chadha, on the Celebrity Millennium cruise experience, consumer trends, marketing efforts and more.

02 Feb 2026 11:04 AM

‘We want people to love DLF malls for what we stand for, not just for the stores inside them'

Amrith Gopinath, chief marketing officer, DLF Retail, on how experiences are becoming the new currency of retail performance.

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‘It's about recognising what premium means to each customer and delivering on that'

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Noel Dsouza

ad:tech 2026: Right now we're optimising for machines evaluating brands, not humans - Jamie Jouning

True satisfaction comes from doing good for the broader ecosystem, not just profits: Piruz Khambatta

'Attention has four times the correlation with brand impact compared to traditional video metrics'

‘Classics like webinars have come back into play in a meaningful way'

There's a renewed respect for linear TV: Ashwin Padmanabhan

We strongly feel that celebrity faces are not working well for brands of our size: Petal Gangurde

'Life is moving too fast, Black Dog Soda wants consumers to savour the pause'

‘Our focus is on clearly communicating what guests get for every rupee they spend on the cruises'

‘We want people to love DLF malls for what we stand for, not just for the stores inside them'

‘It's about recognising what premium means to each customer and delivering on that'

Follow us

Latest Stories

Hakuhodo bags creative mandate for Jindal Stainless

Visa India signs Shah Rukh Khan as its brand ambassador

97.3% influencer marketing campaigns in 2025 required modification: ASCI report

Bengal T20 league secures JioHotstar streaming deal

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Good Ads Matter Awards 2026: Creative shortlists

Goafest 2026: Leo, Good Morning Films, Enormous and PepsiCo win big on day three of the Abbys

Goafest 2026: The in-house boom - a wake-up call for agencies?

Goafest 2026: Leo bags Direct, Health, Technology and Digital Agency of the Year on day two of Abbys

Noel Dsouza

ad:tech 2026: Right now we're optimising for machines evaluating brands, not humans - Jamie Jouning

True satisfaction comes from doing good for the broader ecosystem, not just profits: Piruz Khambatta

'Attention has four times the correlation with brand impact compared to traditional video metrics'

‘Classics like webinars have come back into play in a meaningful way'

There's a renewed respect for linear TV: Ashwin Padmanabhan

We strongly feel that celebrity faces are not working well for brands of our size: Petal Gangurde

'Life is moving too fast, Black Dog Soda wants consumers to savour the pause'

‘Our focus is on clearly communicating what guests get for every rupee they spend on the cruises'

‘We want people to love DLF malls for what we stand for, not just for the stores inside them'

‘It's about recognising what premium means to each customer and delivering on that'

Follow us

Latest Stories

Hakuhodo bags creative mandate for Jindal Stainless

Visa India signs Shah Rukh Khan as its brand ambassador

97.3% influencer marketing campaigns in 2025 required modification: ASCI report

Bengal T20 league secures JioHotstar streaming deal

Most Read

Good Ads Matter Awards 2026: Creative shortlists

Goafest 2026: Leo, Good Morning Films, Enormous and PepsiCo win big on day three of the Abbys

Goafest 2026: The in-house boom - a wake-up call for agencies?

Goafest 2026: Leo bags Direct, Health, Technology and Digital Agency of the Year on day two of Abbys

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