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‘Even if it delays us by a few minutes, we will take content accuracy over speed any day'

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Binge Labs' co-founder breaks down a framework for founders to scale personal branding.
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Should festive advertising stand for selling or celebrating?

We unpack if brands should still invest in cultural relevance and brand love, or pivot to sales-driven narratives for instant results.
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'Print for us isn't just about awareness, but about driving engaging collaborations'

Himalaya Wellness' Ragini Hariharan on keeping a heritage product relevant, festive plans, and winning Gen Z's short attention spans.
Abhinav Kumar

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'USD 4T in marketing spend and USD 125B in sports funding give marketing the power to drive change'

Abhinav Kumar, global CMO, TCS, on building trust, navigating crises, and preparing for the AI-driven future.
Nishant Kashikar

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'Sara Tendulkar's warmth and authenticity mirror the values we associate with Australians'

Nishant Kashikar, country manager - India and Gulf, Tourism Australia, on picking Tendulkar for its latest campaign and growth metrics.
Abhinay Bhasin (left) and Samir Asher

18 Aug 2025 9:23 AM

Is SEO dead or does it need a new playbook?

In our August issue, we set out to trace how users are bypassing traditional search methods, and where that leaves SEO.
From left: Suchita Shirke, Zoe Siddharth, Simran Duggal and Riya Duggal

12 Aug 2025 9:59 AM

Four voices, one W.i.S.H: How a girl group is rewriting the rules of Indian pop

The quartet unpacks finding their voice, performing for the algorithm, and why authenticity remains their loudest statement.
Hemali Sharma

11 Aug 2025 8:41 AM

WPL's story is still being written, and that allows brands to shape it with us: Hemali Sharma

As WPL Season 3 kicks off on 12 August, its co-founder shares how it's building brand appeal, forging partnerships, and growing the sport.

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