Noel Dsouza

Aparna Ramachandran

30 Jun 2025 10:46 AM

‘If the industry agreed on a common metric, it would boost morale and be our North Star’

Aparna Ramachandran, head – digital originals, Balaji Telefilms, details the company’s evolution, need for unified OTT ecosystem, and more.
Ravi Chawla

24 Jun 2025 9:45 AM

Riding the long haul: How Ravi Chawla engineered Gulf Oil’s brand ascent

Chawla explains how the brand evolved from a push strategy to a push-pull force through consistency, innovation, and emotional relevance.
Rishi Walli

20 Jun 2025 10:43 AM

Teacher’s Whisky uncorks a new identity for today’s evolving Indian consumer

Rishi Walli, senior director - marketing, Suntory Global Spirits, unpacks Teacher's rebrand, industry trends, and more.
Belson Coutinho

13 Jun 2025 11:07 AM

We have maintained a transparent and proactive relationship with the media: Belson Coutinho

We caught up with Akasa Air’s co-founder and COO to discuss its partnership with adidas, prioritising employee comfort, and more...
Pradeep Dwivedi

27 May 2025 9:00 AM

‘Legacy distribution channels and theatrical releases are seeing a surprising resurgence’

Pradeep Dwivedi, group CEO, Eros Media World, on evolving consumption patterns, legacy content bets, and more.
Srinivasan K Swamy

15 May 2025 10:29 AM

'Advertising is at risk of being seen as a commodity, not a strategic brand-building tool'

R K Swamy's executive chairperson on the company's new consulting division, the group's strategy to future-proof client growth and more.
Rakesh Hinduja (left) and Shormistha Mukherjee.

06 May 2025 10:22 AM

Credibility vs clout: The changing currency of awards

We explore whether the shine of awards still holds weight in today's industry.
Kejal Teckchandani (left) and Shenaz Treasurywala

16 Apr 2025 10:10 AM

Is cutting out the agent the next power move for influencers?

We uncover whether self-managed brand deals are truly more profitable and authentic or if they come with hidden trade-offs.
Dell's 'Back to School & College' campaign.

15 Apr 2025 11:19 AM

Dell reinvents 'back to school and college' by making learning click through AI

Dell Technologies India's Mayuri Saikia on the vision behind its latest campaign, AI portfolio impact, and more...
While global print ad revenues decline, India tells a different tale and defies that trend, with advertising spends projected to reach USD 22,000 crore by 2025.

09 Apr 2025 9:59 AM

Why are marketers doubling down on print?

We examine brands driving the revival of print, the sectors leading the charge, and print's ROI in a digital-first world.

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