Campaigns

Instamart's Dhanteras campaign

14 Oct 2025 10:15 AM

Swiggy Instamart and Sonakshi Sinha flip the nepotism script with a golden spoon

The campaign spotlights the q-comm platform's instant gold delivery for Dhanteras with a bizarre spin on the idiom ‘born with a silver spoon'.
Beardo's Kya Hota Hai Mard campaign

13 Oct 2025 10:59 AM

Beardo and Bobby Deol question what it truly means to be a ‘man'

The male grooming brand's film featuring the actor holds up a mirror to the modern man's quiet confusion around masculinity.
Flipkart's ‘Diwali Ki Dhoom Dham in 10 minutes!' campaign

13 Oct 2025 10:59 AM

Flipkart Minutes brightens everything up in 10 minutes

Released ahead of Diwali, the campaign comprises a film.
Birla Opus Paints' 'Kya Iss Baar Diwali Cancel?' campaign

10 Oct 2025 10:29 AM

Birla Opus rekindles a 'cancelled Diwali' with fresh hues

Crafted by Leo India, the film captures how the festival's brightest glow comes from the people who are there for us every day.
SBI's '#GrandArambham' campaign.

09 Oct 2025 3:59 PM

SBI gets Ravichandran Ashwin to swap the cricket pitch for action flicks

The campaign consists of an ad film.
Policybazaar 's brand film titled Ashray

09 Oct 2025 10:48 AM

Policybazaar brings the human side of health insurance to screen

The brand turns a real-life story into a poignant yet compelling narrative about the role of health cover during a life-altering crisis.
The Hindu's campaign

09 Oct 2025 10:11 AM

The Hindu takes a stand for ‘real journalism'

Conceptualised by Talented, the film takes aim at other newspapers for their 'loud headlines'.
Greenlam Industries' ‘Home Feels Complete When Diwali Is Celebrated Together' campaign.

08 Oct 2025 4:35 PM

When neighbours spark nostalgia, Greenlam Industries rekindles the heart of Diwali

Conceptualised by Dentsu Creative Webchutney, the campaign comprises an ad film. 
L'Oréal Paris' 'Mujh Mein Hai Diwali' campaign

08 Oct 2025 12:45 AM

L'Oréal Paris and Alia Bhatt urge women to celebrate the light within

Conceptualised by McCann Worldgroup, the campaign comprises a film.
Zouk's ‘No more Hold this for me' campaign

07 Oct 2025 7:42 PM

Zouk wraps its bags in humorous relatability ahead of Diwali

The brand's ‘No more Hold this for me' campaign transforms a universal relationship dynamic into a clever gifting insight.

Latest Stories

Tanvi Rastogi

31 Dec 2025 7:06 PM

Her Take: Advertising in the age of distraction - Crafting narratives for the fragmented mind
Mercedes-Benz's 'Satellite of Love' campaign

31 Dec 2025 11:25 AM

Mercedes-Benz bridges the gap between Earth and space
The range starts at INR 5,99,900

31 Dec 2025 11:25 AM

Hyundai Motor India launches dedicated offerings for taxis
Nidhi Alexander

31 Dec 2025 10:59 AM

'The real story of consolidation in marketing and advertising will be a pivot from scale to agility'

Most Read

Dream11 had a 'NewScore' of 73.71

17 Dec 2025 11:31 AM

Dream11 is India's 'most visible startup'
Manifest's December 2025 issue

11 Dec 2025 10:36 AM

Manifest's December 2025 issue is now out
Among the 14 leaders revealed so far, only one is female

04 Dec 2025 2:53 PM

'Agency mergers are a sign of the times, but the lack of women leaders at the helm is more telling'
Aditya Kanthy

02 Dec 2025 12:35 AM

Omnicom-IPG merger: Creative structure for India revealed

Subscribe

* indicates required