AU Small Finance Bank (AU SFB) has announced the appointment of Ranbir Kapoor and Rashmika Mandanna as its brand ambassadors. 

The partnership strengthens AU SFB’s effort to build a preferred national banking brand with strong consideration across urban, metro, and deeper Bharat markets.

Ranbir Kapoor’s versatility and widespread popularity make him an influential voice among audiences in India, especially urban professionals who value trust and credibility. Rashmika Mandanna brings strong resonance across younger audiences nationwide, including southern India, through her relatability and contemporary appeal. Together, they offer a balanced mix of aspiration, authenticity, and regional relevance that aligns with AU SFB’s ambition to connect with diverse customer groups across the country.

The collaboration supports AU SFB’s focus on driving stronger preference for its core product strengths in savings accounts and current accounts.

As a well-established liabilities franchise with an exceptional customer service philosophy, the bank aims to deepen consideration through high-visibility storytelling and relatable personalities who mirror the preferences of today’s banking customers.

AU SFB will launch an integrated 360-degree media campaign featuring both ambassadors across television, digital platforms, social media, and print. The campaign will highlight customer experience, product differentiation, and the bank’s expanding presence across India.

The bank believes this association will add momentum to its next phase of growth by elevating brand relevance, widening reach across key markets, and supporting its ambition to become a preferred banking partner for customers across India.

Sanjay Agarwal, founder, MD and CEO, AU Small Finance Bank, said, “As we prepare for our transition into a Universal Bank, strengthening customer consideration for our core offerings becomes even more important. Ranbir and Rashmika connect deeply with different parts of India and different types of audiences. Their presence helps us speak to young professionals, emerging entrepreneurs, and families across regions with clarity and confidence. Our upcoming 360-degree campaign across television, digital, and print will showcase the strengths of our product offerings and reinforce the promise of superior customer experience from AU.”