Zydus Wellness’ nutritional drink brand, Complan, has appointed Indian cricket prodigy and youngest centurion, Vaibhav Sooryavanshi, as brand ambassador.

The move marks a strategic step to strengthen the brand’s relevance in the evolving children’s nutrition category. It is supported by the launch of the brand's new national campaign, ‘Thoda Plan, Thoda Complan’.

Underscoring Complan’s long-standing belief that children should be empowered to pursue and achieve their dreams, the campaign is built on the idea that big ambitions are realised through everyday planning, the steady support of mothers, and the right nutrition partner.

Sooryavanshi’s journey mirrors this conviction. His early discipline, rigorous preparation, and consistent focus reflect how ambition is shaped through structured routines, sustained effort, and maternal guidance, supported by complete nutrition.

The campaign is being rolled out through an integrated approach, including a television commercial inspired by Sooryavanshi’s real-life journey.

In the film Sooryavanshi, he highlights his early years of relentless practice, focus, and discipline, showcasing how he often competed against older players, closely studied his game, and pushed himself to overcome challenges. His mother and Complan feature as constant pillars in this journey, reinforcing routines, focus, and nourishment, while bringing the core idea of ‘thoda plan, thoda Complan’ to life simply and authentically.

The campaign will also extend across influencer collaborations and digital films to deepen consumer engagement.

Tarun Arora, CEO, Zydus Wellness, said, “At Complan, our purpose has always been rooted in enabling potential. As expectations from children’s nutrition evolve, we are focused on supporting families through credible, science-backed solutions and values that emphasise preparation and discipline. Vaibhav’s journey reflects this very philosophy. His disciplined approach to growth resonates strongly with Complan’s focus on building sustainable, well-rounded development in children.”