Marketing, 23 Sep 2025

Dream11 pivots to free-to-play model

23 Sep 2025 4:53 PM

Dream11 pivots to free-to-play model

The repositioning follows the Online Gaming Act passed by Parliament last month, which bans real-money gaming in India.
The global partnership will also see activations in India

23 Sep 2025 10:50 AM

AB InBev and Netflix enter global partnership

This collaboration aims to redefine the entertainment and beverage landscape by offering audiences new ways to engage with content and beer.
Dell Laptops has claimed the title of the ‘Most Desired Brand of 2025' for the fifth consecutive year

23 Sep 2025 10:18 AM

Dell, iPhone, and Titan top rankings for fifth consecutive year: Most Desired Brands report

Underscores the dominance of consumer-centric sectors, while reflecting sustained admiration and aspiration among the consumers.

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The second edition of the Good Ads Matter Awards were hosted on 29 May at Mehboob Studios

30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners
Shalini Avadhani (left) and Gaurav Kumar

29 May 2026 1:10 PM

Godrej Consumer Products' Lightbox elevates Shalini Avadhani and Gaurav Kumar as CCO's
Apoorva Mehandiratta

29 May 2026 12:23 PM

Zee5 elevates Apoorva Mehandiratta
Screen grab from Stayfree's ‘It's Just a Period' campaign

29 May 2026 11:25 AM

Stayfree champions healthy conversations on World Menstrual Hygiene Day

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Manifest is the knowledge partner for the event.

24 May 2026 12:52 PM

Good Ads Matter Awards 2026: Creative shortlists
Team Pepsico, Enormous and Leo.

22 May 2026 11:32 PM

Goafest 2026: Leo, Good Morning Films, Enormous and PepsiCo win big on day three of the Abbys
From left: Rohit Ohri, Chandan Mendiratta, Ajay Kakar, Gaurav Ramdev, Raj Kamble, and Harsh Deep Chhabra

22 May 2026 5:04 PM

Goafest 2026: The in-house boom - a wake-up call for agencies?
Clockwise from bottom left: Tribes Communications, Leo, Zee, BMEG, and VML

21 May 2026 11:04 PM

Goafest 2026: Leo bags Direct, Health, Technology and Digital Agency of the Year on day two of Abbys

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