Ritz Media World (RMW) has been appointed as the creative and integrated marketing partner for Forbes Fab-Luxe Residences, a premium branded luxury residential project in Greater Noida West. 

The mandate spans brand strategy, creative development, digital and performance marketing, launch communications, and sales-led brand assets. Leveraging its fully in-house, vertically integrated model, Ritz Media World aims to shape a differentiated brand identity for the project across key consumer and channel touchpoints.

The appointment coincides with accelerating momentum in India’s branded residences segment, driven by evolving buyer preferences, increased HNI participation, and demand for globally benchmarked living experiences. 

As part of the engagement, RMW aims to craft a distinctive brand architecture and communication strategy designed for well-travelled, globally aware buyers and investors - a segment that values brand assurance, clarity of proposition and long-term asset value, beyond aesthetics alone.

Aditya Goel, director, Forbes Fab-Luxe Residences, said, “Branded luxury housing today demands a very different communication approach - one that combines aspiration, credibility and immersive storytelling. RMW demonstrated a strong understanding of the branded residences category and the ability to translate real estate fundamentals into compelling, market-ready narratives.”

Ritz Malik, founder, Ritz Media World, said, “Luxury real estate marketing requires deep category focus, creative control and execution excellence. Forbes Fab-Luxe Residences is a strong brand-led development, and our role is to build a high-recall, high-value identity through integrated strategy and immersive visualisation. Our in-house vertical structure allows us to maintain complete control across strategy, creative and delivery – which is central to how we achieve service excellence.”