Formula 1 and PepsiCo have announced a multi-year agreement that will see the latter become an official partner of the sport until 2030.

PepsiCo’s flagship products, including Sting Energy, Gatorade, and Doritos will be part of the partnership. With Formula 1’s fanbase of over 820 million people worldwide and PepsiCo’s presence in more than 200 markets, the partnership offers opportunities to engage existing, new, and diverse audiences across the globe.

PepsiCo aims to prioritise the creation of meaningful fan engagement beyond just the race venues through on-pack promotions, digital experiences, and content that will bring Formula 1 to an even wider audience. This partnership includes opportunities such as immersive brand experiences in Formula 1 Fan Zones and rights for limited edition, co-branded products.

Sting Energy will join Formula 1 as its official energy drink. 

Gatorade will become the official partner of F1 Sprint, while Doritos becomes the official savoury snack partner of Formula 1. 
PepsiCo will also extend their partnership to F1 Academy, with further details to be announced.

From 2026, PepsiCo’s broader brand portfolio will become integrated into the Formula 1 ecosystem through supply at all Formula 1 Grands Prix. PepsiCo will also leverage its retail footprint to connect with F1 fans through themed packaging, point-of-sale materials, and promotions.

Stefano Domenicali, president and CEO, Formula 1, stated, "Today is a moment to celebrate the partnership between two iconic and historic global brands. A sparkling union that will bring together tradition and innovation, generating excitement, entertainment and unforgettable experiences for our fans and customers around the world.”