Sony Pictures Networks India has announced a leadership realignment under a refreshed operating model aimed at strengthening its shift toward a content-first, platform-agnostic and multi-lingual entertainment company.

The broadcaster said the changes are designed to sharpen end-to-end accountability across content, deepen collaboration between television channels and Sony LIV, and create a more unified approach to monetisation and distribution across linear and digital businesses.

Under the new structure, content clusters will own strategy, programming, marketing and on-air promotions for both linear and digital platforms.

Nachiket Pantvaidya will lead Sony Entertainment Television, Sony Marathi and the movie production business.

Ajay Bhalwankar takes charge of Sony SAB, the movies cluster, FTA and infotainment channels.

Rajaraman Sundaram will head the company’s regional expansion in the South, while Ambesh Tiwari will oversee Sony AATH along with the Kids business.

The company said it will appoint a new head for the digital vertical and will share details once the succession plan is finalised. Until then, Gaurav Banerjee, managing director and CEO, Sony Pictures Networks India, will provide direct oversight of the digital business.

To execute a single monetisation framework across platforms, SPNI is consolidating ad sales, distribution, sports and international operations into one revenue engine to be led by Rajesh Kaul as chief revenue officer.

As part of this, Akshay Agrawal has been elevated to head of linear ad sales and Makarand Palekar to head of linear distribution.

Ranjana Mangla, who leads digital ad sales, will additionally handle the company’s YouTube growth strategy, while Manish Aggarwal will head Sony LIV’s B2B and syndication business. All four will report to Kaul in the revised structure.

Among support functions, Gaurav Laghate has been named head of corporate brand, PR and corporate communications to lead external relations.

SPNI said the new operating model is intended to accelerate cross-platform collaboration and strengthen ownership across businesses as the network advances its content-led strategy.

Banerjee said, “As we look ahead to our next phase of growth, we have reviewed our operating model and organisational structure to ensure they best support our goals. We are redefining our content strategy from a largely linear-first to a linear and digital approach that delivers a seamless consumer experience across platforms. By empowering our teams with greater ownership and driving deeper collaboration, we will improve focus, agility, and execution across the organisation, while strengthening our customer-centric approach across brand and content.”