Sports marketing, 29 Jul 2025

Sandesh Jhingan

29 Jul 2025 7:15 PM

IOS Sports & Entertainment onboards Sandesh Jhingan

The partnership will offer comprehensive management support to his football career while developing new opportunities off the field.
Rashmika Mandanna

29 Jul 2025 7:02 PM

Laxmipati Sarees signs Rashmika Mandanna as brand ambassador

To highlight the association, the brand has also rolled out a campaign featuring the actor.
Aims to utilise tech-driven and programmatic digital OOH and traditional OOH advertising.

29 Jul 2025 2:32 PM

Big FM relaunches outdoor vertical as Big OOH

The vertical was known as Big Street earlier.
Apex and Baseline Ventures announce strategic partnership

29 Jul 2025 12:36 PM

Apex and Baseline Ventures announce strategic partnership

Aims to unlock new avenues for capital deployment, innovation, collaboration and investment opportunities in the global sports industry.
Greenply's 'Kaam Sahi, Dam Sahi' campaign

29 Jul 2025 10:48 AM

Greenply ensures protection without the evil-eye or lemon and chillies

Rolls out a campaign introducing Greenply Ecotec.
Publicis Groupe lands PayPal's global media account

29 Jul 2025 10:36 AM

Publicis Groupe bags PayPal's global media account

The win comes following a major account review by the financial tech company.
Deepak Mann

29 Jul 2025 10:14 AM

Deepak Mann joins PHD India

He moves from Nielsen where he was director - marketing effectiveness, India and SEA.
Kritika Agarwal

29 Jul 2025 10:07 AM

Jubilant FoodWorks elevates Kritika Agarwal

She has been promoted to deputy general manager - brand marketing, Domino's.
BigBasket campaign featuring the Kapoor sisters

29 Jul 2025 9:56 AM

BigBasket brings the Kapoor sisters together on screen in a 90s throwback

Conceptualised by Talented, the campaign comprises three films that promote the brand's 10-minute delivery promise.
Adyasha Roy Tomar

29 Jul 2025 9:33 AM

Adyasha's blog: If your idea is 'celebrity', you don't have an idea

The author highlights the growing over-reliance on celebrity endorsements in advertising at the cost of core brand storytelling.

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