Policybazzar has rolled out a campaign ‘Bimari Ke Time Sirf Health Insurance Kaam Aata Hai’ (only health insurance is useful at the time of illness), to showcase its claims assistance assurance during the time of a health crisis. 

The campaign, told through six ad films, captures the real voices of people who have faced medical emergencies or lost loved ones - reminding its consumers that insurance isn’t just financial support, but a promise kept when it matters most. Like in one of the films, a 3-year-old Akshar, whose sudden hospitalisation was swiftly managed by Policybazaar’s claims team. Or 62-year-old Mrs Mangala, whose daughter Gauri recalls the peace of mind they found during her mother’s kidney surgery. In another film, the narrator shares that a patient, Pankaj Kumar had to be hospitalised seven times, yet each time, his high-value claims were handled efficiently. Then there was Murali D S, who shared how, over his father’s three-year cancer battle, Policybazaar helped his family claim over INR 1 crore.

The films also touch on the emotional weight of term life insurance - for instance, Dhiraj Arora, now a single parent, explains how his late wife’s policy secured their son’s future. And Shweta Kumari recounts how claim support after her husband’s passing helped her keep their children’s dreams alive.

What we think about it: The films strike a chord by letting real people narrate deeply personal stories of illness, loss, and recovery. Each testimonial feels honest and unfiltered, lending emotional credibility to Policybazaar’s brand promise. By showing up in life’s toughest moments, the films make insurance feel less like a transaction and more like a human connection.

Samir Sethi, head of brand marketing, Policybazaar, said, “Insurance is a promise that only proves its worth when it delivers: fast, fair, and with empathy. Our customers’ stories are a testament to the kind of claims support we believe in. These testimonials are not scripted; they are lived experiences. And we’re proud to have been there for every one of them.”

Jerry Bhutia, chief sales officer, Policybazaar, added, “Not every story can be captured in a single film, but every story matters. Behind every successful claim is a team that understands urgency, compassion, and the need to simplify a complex process for families under stress. This campaign is our way of showing how serious we are about being there for our customers when they need us the most.”