Kushal's has rolled out a campaign 'Everyday', introducing its latest collection.

The film highlights how no matter what a day holds - be it a fun day out with your friends, a relaxing time for yourself or a busy morning - the brand has something for everyday. From hoops to stackable bracelets, bead chains to minimalist studs, each piece of jewellery is a quiet statement of self-expression and modernity. 

What we think about it: With a gentle, optimistic tone, the film takes us through three contrasting kinds of days: a vibrant outing with friends, a tranquil solo escape, and a fast-paced morning hustle. The messaging is clear without being heavy-handed. A well-shot piece, the film doesn’t quite distinguish itself from similar lifestyle vignettes.

Ankit Gulechha, director - marketing, Kushal's Fashion Jewellery, said, "This brand film brings to life the idea that style isn’t just for big moments -  it’s for the everyday. From coffee catch-ups to work deadlines and quiet moments at home, the video reflects how women can express themselves through jewellery that’s stylish, functional, and uniquely theirs. The Everyday collection is designed with effortless pieces that move with you, wherever the day takes you.”