Oppo India has rolled out a campaign, ‘Tum Jagmagao’(you shine), featuring actors Ranbir Kapoor and Jitendra Kumar.

Released ahead of Diwali, the campaign comprises a film. It follows Kapoor as he returns to his childhood home for the holidays. When the airline misplaces his suitcase, Kapoor is left with no choice but to dig into his old wardrobe. As he sifts through familiar clothes and forgotten items, memories from his past begin to resurface. One particular memory prompts him to call an old friend, played by Kumar. What starts as a simple phone call soon turns into a heartfelt reunion, bringing the past and present together in an emotional moment. Throughout the narrative, Oppo’s Reno14 5G Diwali edition and F31 Pro+ 5G smartphones are positioned as meaningful tools that help capture memories and foster human connection.

What we think about it: The campaign seamlessly integrates the smartphone’s features into the story. The ad balances nostalgia, emotion, and product relevance without ever feeling forced. However, the ad does feel slightly stretched in length, which may test the viewer's attention span.

The film released on 3 October across social media platforms.