Asian Paints has rolled out a campaign 'Meri Wali Blue' (My shade of blue) that builds on its earlier 'Mera Wala Blue' slogan, bringing a new shade of pride to cricket in a heartfelt celebration of India’s women cricketers and the folks who support them from home. 

The film draws from Asian Paints’ brand insight of 'Har Ghar Blue,' portraying how cricket may be played on the pitch, but its true essence lives in every Indian home—in the cheers, emotions, and unifying energy of families rooting for the game together.
 
Conceptualised by FCB Kinnect and executed by Good Morning Films, the campaign is an ode to India’s evergreen fandom for the sport. The film follows the journey of a blue cricket jersey on display at a shop where a young girl spots it and excitedly goes, 'Meri wali blue,' pointing to the one with Indian captain Harmanpreet Kaur’s number on it. 

With this film, Asian Paints takes the passion forward into women’s cricket, celebrating the growing love and recognition for the sport and the women who continue to inspire a new generation of fans. At its heart is a special tribute to Kaur, whose jersey number weaves seamlessly into the story as a symbol of pride, inspiration, and the dreams of millions. 

What we think about it: The film cleverly builds on the brand’s Har Ghar Blue platform, bringing a refreshing twist to the cricket conversation by spotlighting women cricketers - a space long dominated by male narratives. It effectively weaves in the idea of homegrown pride into a more inclusive, gender-balanced celebration of India’s love for the game.
 
Amit Syngle, MD and CEO, Asian Paints, said, “Cricket in India is more than just a game. It’s a part of everyday life, something that brings families, friends and neighbours together. At Asian Paints, we have been privileged to capture this sentiment through our campaigns. With Meri Wali Blue, we are proud to extend that spirit to India’s women cricketers, who are inspiring millions with their talent, grit, and determination. This film is our tribute to them, and to every home in the country that will be cheering for them. As the love for women’s cricket grows, it marks not just a sporting milestone, but a moment for all of us to come together and celebrate what the game truly means."
 
Rohan Mehta, CEO, FCB Kinnect, added, “There’s something powerful about building on an idea that has shaped culture and giving it fresh relevance for today. What makes ‘Meri Wali Blue’ powerful is that with just a single word, it carries hope, determination, and belief for generations of women athletes to come.”
 
Yogesh Mani Pradhan, group executive creative director, FCB Kinnect, said, “Indian cricket is as much about the viewers at home as the players on the field. 'Meri Wali Blue' transforms the nostalgia of a legacy ad, into a rallying cry for today, celebrating the women who are shaping India’s cricketing story. It’s the kind of simplicity that moves culture forward.”