Vivo has rolled out another leg of its #JoyOfHomecoming campaign ahead of Diwali.

Conceptualised by FCB India, the campaign consists of an ad film. The film celebrates the quiet, heartfelt moments that make festive preparations truly special, such as the rituals that turn anticipation into joy and houses into homes. It tells the story of a father preparing for Diwali alone, until a forgotten childhood letter rekindles a promise his daughter once made: to help hang the festive lights. Guided by memory (through vivo) and love, she returns home to fulfil that promise, and together they complete the decorations, capturing the warmth and togetherness of the festivities. By focusing on these in-between moments, the film aims to spread the message that Diwali’s magic isn’t just in the festival itself, but in the bonds and memories we create along the way.

What we think about it: The film beautifully captures the emotional core of Diwali, showcasing intimate rituals and shared moments that make homecomings feel meaningful and relatable. Yet, the narrative leans heavily on sentimentality, with the brand’s role in connecting and capturing these moments feeling subdued, and the homecoming theme itself feels overdone, a trope several brands have explored before.

Geetaj Channana, head of corporate strategy, vivo India, said, “Every year, vivo celebrates the spirit of homecoming through our Diwali campaigns, because we believe the festival is as much about the journey of preparation as it is about the day itself. Aligned with our philosophy of ‘Live the Joy’, this campaign is a tribute to the simple, shared moments that make the season unforgettable. At vivo, we remain committed to enabling people to connect, capture, and celebrate life’s most meaningful memories with their loved ones.”

Mayuresh, CCO, FCB NEO, added, “In today’s fast-paced world, coming home for Diwali feels almost like a formality. We wanted to remind people that the real magic isn’t in the lights, but in the small chores that quietly bring families together. After all, it’s within those simple moments that bonds are strengthened. Which is why we chose to tell a story where vivo reminds us that the real magic of Diwali isn’t just in the celebration, but in the making of it, the little chores, the laughter, and the shared effort that brings families closer.”