Greenlam Industries has rolled out a campaign ‘Home Feels Complete When Diwali Is Celebrated Together’, which captures the timeless spirit of the festival, reminding that the festival is not confined to rituals or festivities alone, but is an emotion that touches lives in countless ways.

Conceptualised by Dentsu Creative Webchutney, the campaign consists of an ad film. It follows the story of a young couple whose quiet Diwali morning is transformed by a simple gesture from their elderly neighbour, sparking a heartfelt conversation about what the festival truly means. This moment inspires them to rediscover the magic of Diwali - the laughter, the chaos, the bonds, and to embrace the celebration with renewed love and enthusiasm. The film ends by showcasing how traditions and emotions are carried forward, with the older generation inspiring the younger to keep the festival’s spirit alive with the same warmth and energy.

What we think about it: The film captures Diwali’s warmth through an intimate, relatable story that feels emotionally genuine and beautifully shot. However, while the sentiment lands, the brand’s role feels peripheral, making the message linger more as a festive short film than a distinct Greenlam Industries statement.

Parul Mittal, director, Greenlam Industries, said, “At Greenlam, we believe that Diwali is not just a festival, but a celebration of bonds, love, and shared joy. Through this film, we wanted to share a message that resonates universally: that no matter the circumstances, the light of Diwali always finds its way. It has the power to bring warmth, hope, and joy into our lives, and that is the essence we wish to celebrate with everyone this festive season.”

Surjo Dutt, CCO, Dentsu Creative Webchutney, added, “We discovered a fundamental truth about modern youth and, using Greenlam's role in their homes, transformed it into a heartwarming, feel-good story about a new-age couple celebrating the joy of their own space this Diwali."

Ujjwal Anand, managing partner, Dentsu Creative Webchutney, said, “This film is an ode to the way culture transforms with each generation. We wanted to tell a story that feels authentic to today’s youth, who may resist or reinterpret traditions, yet inevitably rediscover their joy when family, friends, and festivities come together. At Dentsu, we believe in crafting stories that resonate with societal truths and spark emotion—and this film is a true reflection of that.

CREDITS:

Client: Greenlam Industries

Agency: Dentsu Creative Webchutney

Production house: Mac Productions

Director: Kshiteej Dua

Producer:  Mcalister Peter

Story: Moumita Pal (NCD, Dentsu Creative Webchutney)

Editing: Mohd Firoj Aalam

Grade: Augustine Noronha