Vida has rolled out a campaign 'A generational debate gets a full-charge twist', featuring actors Ranbir Kapoor and Anil Kapoor, to spotlight the offerings of Hero Vida.

Conceptualised by Creativeland Asia, the campaign comprises an ad film.

The film opens with Ranbir Kapoor playfully pestering Anil Kapoor, until a mildly exasperated Anil finally gives in and says, “I’m listening.” Ranbir pitches the idea of getting a Vida EV bike, highlighting its features and cheekily comparing them to his personality. Anil counters with a vote for a traditional scooter, claiming it's reliable just like him. What follows is a lively back-and-forth as the two debate their options, with the film ending on a cliffhanger, leaving viewers wondering which ride they ultimately choose.

What do we think about it: Ranbir and Anil Kapoor bring electric chemistry to Vida’s witty generational face-off, blending charm with EV advocacy. The film’s cliffhanger cleverly fuels curiosity while writing makes the product pitch feel like banter.

The campaign went live on 9 June.

CREDITS:

Brand: Hero Vida

Agency: Creativeland Asia

Founder: Sajan Raj Kurup

Group CCO: Azazul Haque

ECD: Aman Rawat

Creative director: Saransh Srivastava

Creative team: Prabahi Mukherjee

Account management: Mayur, Amit V., Juhi Behl, Ayush

Planning: Sohini Roy Choudhary, Ankita

Production house: Entourage Films

Executive producer: Garima Arora

Director: Arjun Singh