Policybazaar has rolled out a short brand film titled ‘Ashray’,that relates the true story of a young boy whose family’s resilience and timely health insurance cover became their source of hope in a time of despair. 

The film traces the journey of a young boy, Ashray, whose life changed after a tragic accident, while playing with colours on Holi. His parents, who are caught in a whirlwind of medical emergencies and mounting hospital bills while facing their worst nightmare, find their only relief in the family’s health insurance - a financial cushion that enables long-term neuro-rehabilitation care even years after the life-altering incident. The campaign makes a compelling case on why health insurance is not a choice but a necessity in every household.

What we think about it: The brand film succeeds in humanising a category often perceived as dry or complex, effectively balancing empathy with awareness, while serving as a poignant reminder of how being prepared can mean the difference between despair and hope.

Samir Sethi, head – brand marketing, Policybazaar, said, “At Policybazaar, we have always believed that the real impact of insurance lies in the lives it transforms. Ashray’s story is a powerful reminder that health insurance is more than a policy — it’s a shield that protects families from life’s most unpredictable challenges. Through this brand film, we want people to see the human side of insurance — the comfort it brings, the security it ensures, and the hope it sustains. We hope every Indian sees this story and chooses protection today, not tomorrow.”