SBI has rolled out a campaign '#GrandArambham' (grand welcome) featuring cricketer Ravichandran Ashwin to showcase its festive card offerings.

The campaign comprises an ad film.

The film opens with Ashwin in a high-octane action sequence, straight out of a blockbuster. The scene then cuts to him lounging on a couch, revealing with a grin that this isn’t the start of his acting career it’s the #GrandArambham of SBI’s festive card offers. He adds that most of the stunts were done by him, while playfully teasing the actor who took the hits. The film wraps up by spotlighting the range of benefits that come with the card.

What we think about it: It’s a fun, tongue-in-cheek film that smartly uses Ashwin’s charm to add personality to an otherwise functional festive offer. The action-movie spoof keeps the tone light and engaging, though the product plug at the end feels a bit rushed and formulaic.

The campaign was rolled out across social media platforms on 5 October.