Ahead of  Father’s Day, Arvind Menswear has rolled out a film titled ‘Unspoken Love’  that evocatively captures the quiet yet profound expressions of love and affection fathers convey through everyday moments. 

The film captures the deep, emotional and unspoken bond between a father and son across the decades, portraying the subtle yet powerful ways the former shapes their children’s lives.

Conceptualised and produced by Togglehead Studios, the video showcases meaningful interactions between the duo during various milestones in the child’s life - from his growing-up years to his graduation and his wedding day, and finally, when he becomes a dad himself. The narrative culminates with a rare expression of love between the father and son in the form of a heartwarming hug.

What we think about it: In a category where brands often resort to emotional manipulation, the film chooses restraint over drama, reflecting the father-son relationship in most Indian households - one that may be low on verbal expression, but high on meaningful gestures. 

Pranav Dave, chief business officer – knits and retail, Arvind, said, “This Father’s Day film is a heartfelt tribute to the quiet yet strong love that defines fatherhood. It is not the grand declarations but these tiny, unspoken gestures between a father and his children, that shape who we become. The true legacy that should be passed down is how you carry forward the love you have received. At Arvind, our garments weave in the stories, values, and connections between loved ones with every thread. This campaign is a natural extension of our brand ethos as we strive to build a long-lasting relationship with our consumers so that our legacy is carried forward with love.”