Tata.ev has rolled out a campaign 'An SUV that deletes impossible', for its Harrier.ev.

The campaign comprises a film. The ad opens with a man enjoying some quiet time in the mountains when he suddenly gets a reminder on his phone about a date night. Realising he’s far from the city and running out of time, he quickly jumps into his Harrier.ev. Facing unpredictable terrain and a race against the clock, he relies on the car's features including multi-terrain mode, summon mode, boost mode, and ultra glide suspension, to make it back in time. With smart driving modes and a smooth ride, the man is easily able to drive through rough paths, steep hills, and tricky roads, and be home for the special night.

What we think about it: With striking visuals, the ad has a thrilling element to it but seems a bit stretched. The brand's features are seamlessly woven into the narrative and storytelling. 

Tata launched the Harrier.ev on 3 June.