Center fresh has rolled out a campaign, 'Dimaag pe Rakhe Lagaam' (keep your mind in check), to showcase how its product can curb overthinking.

The campaign consists of an ad film.

The film opens with the protagonist waking up to find a deleted message from his boss. As he gets ready for work, his mind goes into overdrive imagining he’s about to be fired. He replays every possible misstep: dancing with the boss’s security, not laughing enough at his jokes, even spelling his name wrong on a cake. The paranoia builds until his phone rings. It’s the boss, casually saying he hopes he didn’t see the deleted text, which was meant for his wife. Relief floods the protagonist. The film concludes by positioning Centre Fruit as the perfect way to relax and unwind, helping to alleviate overthinking.

What we think about it: Light, funny, and instantly relatable. But it could have hit harder if the mint felt like the reason the spiral stopped, not just the punchline.

The campaign was rolled out on 8 August across social media.