Volkswagen has rolled out a campaign, ‘What drives you, shows’, ahead of Valentine’s Day.

The campaign comprises a film. The ad follows the journey of a couple from their wedding day to moving into their new home and navigating the chaos of their busy lives. Through every milestone and challenge, their car is a constant companion — witnessing their laughter, arguments, silences, and small moments of joy. Over time, as distance quietly grows between them, it is this very car — filled with memories of where they began — that brings them back to each other and helps them rediscover their love.

What we think about it: The ad beautifully captures the passage of time in a relationship, using the car as more than just a product. The emotional arc is strong and resonates with viewers who see their own lives reflected on screen. By positioning the car as a keeper of memories rather than just a machine, the ad successfully builds an emotional connection with the audience.

The film released on 12 February.