Beardo, the men’s grooming and lifestyle brand, has unveiled a campaign 'Kya Hota Hai Mard' (What is a man?) featuring Bollywood actor Bobby Deol, that pushes past surface-level swagger to question the outdated templates of what it means to ‘be a man.’

In a world where confidence is often mistaken for arrogance and vulnerability seen as weakness, the brand film holds up a mirror to the modern man’s quiet confusion around masculinity. The video highlights how through the years, men have been caught in a tug-of-war between expectations and authenticity - told to be strong, but not intimidating; assertive, but not aggressive; stoic, yet sensitive.

Through Deol’s raw, understated presence, the film doesn’t glorify rebellion, it dignifies reflection - one that doesn't need to shout to be heard - it’s a whisper of self-assurance - one that’s as grounded as it is self-aware, and as gentle as it is powerful. It aims to confront the conflicts and expectations men face daily, reminding them who they’ve always been with the actor embodying the face of real masculinity -  the spirit of authenticity.

What we think about it: In a category often fuelled by machismo and alpha energy, the campaign chooses stillness over spectacle. The film doesn’t preach or posture, it simply invites introspection with the actor quietly lending authenticity to the brand’s message without overplaying it. 

Siddharth Vaya, CBO, Beardo, said: “Bobby Deol is an icon who embodies the true values and ethos of Beardo — being unfiltered, untamed, and unstoppable. He represents timeless charisma and a strength that aligns with our vision of redefining what it means to be a real man — someone who is undeterred by society’s expectations.”