Shemaroo has rolled out a campaign '#UnderHisUmbrella' ahead of Father's Day.

The campaign spotlights the quiet resilience and selfless love of fathers.

The campaign features an ad film that tells a deeply moving story through a simple visual. Set on a rainy day, it captures a quiet yet powerful moment, a father steps out from under the umbrella, letting himself get drenched so his wife and daughter can stay dry. This small, selfless gesture speaks volumes, serving as a touching metaphor for fatherhood, where love is expressed not through grand declarations but through quiet, everyday sacrifices. 
 

What we think about it: The film delivers a tender and evocative portrayal of fatherhood through a simple, rain-soaked metaphor. The film’s strength lies in its restraint capturing unspoken love through everyday sacrifice rather than dramatic declarations. It's a quietly powerful and highly effective ad that resonates across generations, reinforcing Shemaroo’s emotional storytelling legacy.

Arghya Chakravarty, chief operating officer, Shemaroo Entertainment, said, “For over 60 years, Shemaroo Entertainment has been telling stories that reflect the heart of Indian families. With the #UnderHisUmbrella campaign, we continue that legacy, celebrating the fathers who often remain in the background yet form the backbone of the family. Their strength lies in their silence and their love in small acts of care. This campaign is a tribute to that unspoken emotional bedrock.”

Anuja Trivedi, chief marketing officer, Shemaroo Entertainment, added, “From a strategic perspective, this initiative allows us to connect deeply with our audience on an emotional level. We recognise the profound yet often understated role that fathers play in every household. The #UnderHisUmbrella campaign is our way of celebrating that universal truth. The visual metaphor of an umbrella represents security, warmth, and selflessness. By bringing this to life in a relatable context, we hope to spark recognition and appreciation for the unsaid ways fathers protect and nurture.”