Baskin Robbins has rolled out a campaign to support the launch of their new range of Italian gelato scoops and sundaes.

The campaign comprises two films.

The first film (above) features a Punjabi couple at a Baskin Robbins ice cream parlour. The wife complains that her husband is never romantic, but after a bite of gelato, he starts saying sweet nothings to her in Italian. The second film is similar, where a boy brings his grandmother a scoop of gelato to try. She tastes it and begins to speak in Italian. The boy, shocked, calls out that his grandmother has forgotten to take her medicine.

What we think about it: The films do a good job introducing the new line of gelatos, especially with the two humorous films that capture the happy, fun-loving image the brand wishes to portray. It manages to make the viewer crave a sweet treat of their own.

Aleesha Desai, general manager marketing, Baskin Robbins India, said, “Our endeavour with the campaign is not just to introduce Italian Gelatos, but to also highlight the international equity of the brand and the fact that we want to continuously give our consumers only the best from around the world. For us, it’s not just about indulgence, it’s about connection, that is built over shared ice cream scoops and shared laughs. These films with their humour amplify the joyous, friendly and relatable personality of the brand in its full glory - it surprises you, warms you, and gently reminds you to savour the moment.”