Vikram Solar has rolled out its debut TVC campaign ‘Khushiyon Wali Sunshine’ (Happy Sunshine), to spotlight the efforts by the brand to penetrate the growing energy market in the country.  

The film features a spirited young protagonist whose simple word – “Hanji”  - becomes a powerful metaphor for assurance, care, and the brand’s promise of dependable energy. Set in a serene hill town, the story follows a local family hosting guests, with their youngest member enthusiastically taking on every responsibility and responding to each request with a warm “Hanji” - a gentle reassurance that says, “I am here for you.” Through heartwarming everyday moments such as adjusting lights, ensuring comfort, and anticipating needs - the narrative subtly showcases how Vikram Solar powers every corner of the home. The child’s cheerful affirmation becomes more than just a reply; it aims to depict how, with every ray of sunshine, Vikram Solar is lighting up lives - one “hanji” at a time.

What we think about it: With a tender narrative and a human touch, the film gently positions solar power as both dependable and emotionally resonant.

Gyanesh Chaudhary, chairman and managing director, Vikram Solar, said, “This milestone is a celebration of our journey, our progress, and the relationship with our partners, customers, and communities. Launching our first-ever TVC is a proud moment it allows us to tell our story in a more personal and emotional way. At Vikram Solar, we’ve always believed that solar energy is more than just a technology it’s a transformative force for a sustainable and empowered future. With ‘Khushiyon Wali Sunshine,’ we aim to inspire individuals and businesses to adopt clean energy not just as a necessity but as a joyful, forward-looking choice. This campaign reflects our continued commitment to innovation, reliability, and building a brighter, greener tomorrow.”