Hush Puppies has rolled out a campaign 'Ease Please' featuring comedian and actor Vir Das, to encourage professionals to reimagine their work-life with a balanced approach.

The Bata brand aims to spotlight its office sneakers collection through this campaign.

The campaign features an ad film. It showcases Das humorously tackling the chaos of modern work life - long hours, odd meeting times, and the constant hustle. As he strolls through a corporate office, Das urges India to step out of its so-called “comfort zone.” The twist? 'The Comfort Zone' becomes a movie title, revealing a relaxed world where professionals thrive in Hush Puppies’ new office sneakers collection. With humour, heart, and a cameo by the iconic Basset Hound, the film champions the idea that true success begins with ease and the right shoes.

What we think about it: Cleverly blends satire and style, using Vir Das to challenge hustle culture with a breezy take on workwear. While the film lands its comfort-first message, it leans more on charm than disruption.

Deepika Deepti, head of marketing, Bata India, said, “With the Ease Please campaign, we want to inspire a refreshing take on modern work culture - where feeling good, staying confident, and being effortlessly stylish coexist. Hush Puppies has always stood for ease and sophistication, and with Vir Das bringing this thought to life, we’re excited to offer footwear that supports people in every step of their journey."