Flipkart has rolled out a campaign, 'SASA LELE', ahead of its summer sale.

Conceptualised by FCB Kinnect, the campaign comprises a film. With a catchy jingle, the film features a range of products which are shown repeatedly, emphasising the 'double sale' starting on the platform on 2 May.

What we think about it: Feels a bit exaggerated but the film drives the message home. The visuals and the catchy jingle are both striking and vibrant. 

Pratik Shetty, chief marketing officer, Flipkart said “We briefed the team to be bold, creative and unexpected. And SASA LELE hits that sweet spot. It’s so strange, it’s smart. The audience will watch it once, then twice. Maybe thrice. SASA LELE is beyond possibilities - it’s not just a sale, it’s a DOUBLE SALE.”

Rohan Mehta, CEO, FCB Kinnect, added, "In today’s attention economy, the weird wins. And with this campaign, we doubled down on the weird. SASA LELE is a dream come true for our mad-hatters. It’s creative, it’s memorable, and most importantly, it’s unmistakably Flipkart."

Neville Shah, CCO, FCB Kinnect, said, “A sale is about selling. And with a sale almost on all the time, we needed to announce the size of this. We looked at pop culture. Then owned it. A meme made Grand? Opera. What are the things on sale? The Catalogue. How do we have fun? Like this. We love it.”