boAt has rolled out a film featuring influencer Revant Himatsingka, popularly known as Food Pharmer, to challenge its Airdopes Prime Series and everything it promises to deliver.

Set in boAt's manufacturing unit, Himatsingka questioned, probed and tested every claim made in the boAt prime promise with Shyam Vedantam, chief product officer, boAt, by his side. From AI ENx and hybrid Active Noise Cancellation to immersive spatial audio, he puts all of these to the test and everything works as promised.

What we think about it: The ad take a refreshingly transparent approach. It smartly balances storytelling with substance - highlighting features like AI ENx, hybrid ANC, and spatial audio, while showing them in action under scrutiny.

Vedantam said, “When someone like FoodPharmer puts your product under the microscope, there’s no room to hide. And that’s exactly why we invited him. We believe in the Prime Promise, and we were ready to stand by it, on camera, in our factory.”