Motilal Oswal Financial Services (MOFS) has rolled out a campaign to spotlight its RIISE App offerings. 

The campaign cleverly employs humour to illustrate how the absence of proper expertise and support can leave even seasoned professionals in difficult situations.

Conceptualised by Tonic Worldwide and produced by Piccolo Studios, the campaign comprises three films that have been unveiled so far, and the remaining three will follow shortly.

Each ad film presents a relatable scenario featuring diverse individuals — from everyday people seeking dating tips to golfers and drivers — all receiving misguided advice from clearly unqualified sources. Through humorous twists, the films capture their frustration and disbelief, underscoring the importance of trustworthy guidance. Enter RIISE: a platform that guarantees the right advice through research-backed insights, dedicated financial advisors, and seamless trading options — all within a single, reliable app.

What we think about it: Nails it with short, snappy stories that feel real and familiar. The humour element was a bonus. 

Sandeep Walunj, executive director and group CMO, MOFS, said, “India’s equity markets are witnessing an unprecedented rise in retail participation. While this enthusiasm reflects growing financial awareness, many new investors enter the markets with limited knowledge and a misinformed appetite for risk. Fintech platforms have democratised access — but in doing so, they’ve also left a critical gap: the lack of credible, expert-driven investment guidance. Motilal Oswal steps in to fill this void and stands as a trusted partner for investors who need to value research more than just convenience — This campaign reinforces our position as the go-to destination for informed investing — making us the natural first step in every investor’s journey.”

Chetan Asher, founder and CEO, Tonic Worldwide, added, “In the investment world, the line between good and bad advice can mean the difference between prosperity and regret. Nobody understands this reality more intimately than investors themselves. With our latest campaign for RIISE, we've distilled the essence of 'right advice' into something both entertaining and impactful. These films capture relatable moments that mirror the everyday investment dilemmas people face, delivering both laughter and a powerful message. I'm confident that viewers will see themselves in these scenarios, making the value proposition of RIISE resonate on a personal level.”